Management of multilingual and multi -regional versions of the site to optimize in Google your site

If your resource offers a variety of content in several languages, or for different countries and regions, you can increase the efficiency of the search results in Google of your site, taking into account the features of multilingual language and multi -regionality.

The difference between the multilingualism and multi -regional site in Google of your site

A multilingual site is a resource with content in several languages. For example, a business that provides materials both in Russian and in English. Google in this case tries to show versions of pages corresponding to the user language.
Multi -regional site - a site oriented to visitors from different countries. For example, a company operating in Russia and Kazakhstan. In such cases, Google is looking for pages that are suitable for a particular user region.

Some resources combine both approaches: they have versions for different countries, and inside each country there are different language options.

Management of multilingual versions of your site in Google

If on your site the same content is presented in several languages, there are recommendations for the convenience of users and search robots of Google of your site:

Use unique URL for each language version in Google of your site

It is recommended to create separate URLs for each tongue, and not change the tongue dynamically through cookies or browser settings. At the same time, use Hreflang annotations so that the search engine correctly connects pages with the right language.

If you still prefer a dynamic substitution of content, keep in mind that Google may not index all versions, since the robot usually comes with the United States and does not indicate in the requests of the Accept-Language headline.

Tell Google about various language versions of your site

There are different ways to label language and regional versions, for example, the use of hreflang in the code or through the site map. Be sure to indicate the pages correctly for a better understanding of Google.

Designate the obvious page of the page for Google of your site

The search engine focuses on visible content when determining the language, and not on the attributes of code or URL. For the best result, use one language on each page, avoid combining several languages on one screen.

The translation of only part of the text, such as official elements, leaving the main contents in another language, can worsen user experience and lead to repeating content in the search.

Give users the opportunity to switch the language of the pages of your site to Google

Do not redirect automatically to another language, based on assumptions about the preferences of the user. This will limit the access of both visitors and search robots to all versions.
Add links to alternative language versions so that visitors can independently choose a convenient language.

Use the language-specific url in Google of your site

You can use localized words in addresses or international domains. Be sure to use the UTF-8 encoding for URL and correctly screen links when creating them.

Geogargeting of the site content on specific countries in Google of your site

You can direct content to users from a particular country speaking in a certain language, which will improve the position in the issuance for this audience, but can affect visibility in other regions.

Use: to configure geotarchy:

Localized URL or site structure oriented to the country.
Hreflang annotations or site maps to specify page compliance with languages and regions.

It is important to remember that geotargeting is not an accurate science. To help visitors from other regions, place links to select a region or language on all pages.

Do not use IP analysis to adapt content, as it is unreliable and can interfere with the proper indexing of the Google website. Use obvious methods: hreflang, different URLs, obvious links.

Using geolocalized URLs for your site in Google

Consider the options for the URL structure that will help to accurately target users by countries:

Type URL	Description	Advantages	Flaws
Country-specific domain	ex -enem.ru	Explicit geotarges, does not depend on the location of the server, the light separation of sites	High cost, registration restrictions, support complexity, targeting of only one country
Podomeni with a common domain	Ru. Example.kom	Simple tuning, the possibility of different servers, separation of sites	Users may not understand that this is geotargeting
Substantlers with a common domain	example.com/ru/	Easy to configure, low support costs	It may be incomprehensible to users, it is more difficult to separate sites, restriction on the server
URL parameters	example.com? elk = ru	Not recommended	Difficulties with segmentation and perception by users

How Google defines the target region of your site in Google

To select the target audience, the search engine takes into account several factors:

Domains with the country's code (CCTLD), which are clearly associated with a particular country and signal the target audience.
Hreflang annotations in tags, http-headings or in the site map.
The location of the server, although this factor is not always decisive due to the use of CDN and placement in optimal data centers.
Additional signals-local addresses, currency, language, links from local resources, business profile data.

That Google does not take into account:

The source of crowring does not change depending on the region, so it is important to clearly indicate the versions for different languages and regions.
The meta -tags of geolocation and special -attributes for geotarchy are ignored.

Processing duplicated content in multilingual and multi -regional sites in Google of your site

If the content on different URLs coincides in the same language (for example, two versions in German for different regions), you should choose a preferred page and use Rel = "Canonical" with Hreflang for proper indexation.

Top -level generic domains in Google for your site

If your site uses universal domains that are not tied to the country (.com, .org, etc.), and you want to focus on a certain geography, indicate the target country clearly through available methods.

The following groups of domains include universal:

General upper level domains: if the domain is not included in the CCTLD list, it is considered common. Examples: .com, .org, .edu, .gov.
Regional general domains: are associated with the region, but are considered common, for example, .eu, .asia.
Some domains with countries codes, perceived as general (for example, .tv, .me), which are often used outside the regional context.

For a detailed understanding of how to better organize the structure and marking of the site, we recommend that you contact the SEO specialists. For all questions, you can contact the SEO company info@seo.computer or through WhatsApp: +79202044461.

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