When I needed to recruit employees for the SEO department, I was faced with the task of separating real specialists from those who simply want to appear so. Often people come to interviews who want to get a high salary, but are not ready for probationary periods or additional checks.
To simplify the selection process, a list of knowledge and skills that a real SEO specialist must possess has been compiled.
So, the knowledge requirements for an SEO specialist
Keyword analysis
1. Selection of keywords using:
- 1.1 Brainstorming
- 1.2 Search suggestions from popular search engines
- 1.3 Special services for selecting keywords
- 1.4 Client website statistics
- 1.5 Analysis of words used by competitors
- 1.6 Using offers from contextual advertising services
- 1.7 Knowledge of the list of available search query databases and the ability to use them
2. Extending the query core:
- 2.1 Enabling single and multiword queries
- 2.2 Use of synonyms and abbreviations
- 2.3 Combining words
- 2.4 Typos
- 2.5 Request masking
3. The ability to check whether users are searching for similar queries.
4. Analysis of competition for selected key phrases.
5. Selecting promising key queries.
Site structure
1. Knowledge of the principles of clustering key phrases.
- 1.1 Ability to group keywords
- 1.2 Ability to create a schematic site tree
Content
- 1. Heading optimization
- 2. Optimizing the meta description (to increase CTR)
- 3. Heading optimization
x1-x6 - 4. Optimize content for usability and relevance
Links
- 1. Optimization of internal links and interlinking on the site
- 2. Carrying out link building work and filtering unnecessary links
- 3. Moderation of outgoing links
- 4. Checking the functionality of all links
- 5. Selection of donors for rental and permanent links
Technical knowledge requirements
- 1. Working with duplicate content:
- 1.1 Setting up the main mirror (with or without www)
- 1.2 Formation and configuration of the file
robots.txt - 1.3 Specifying the main host for Yandex in
robots.txt - 1.4 Finding non-existent pages with a 404 error
- 1.5 Finding hidden duplicate content
- 2. Registering a site in webmaster panels of various systems
Social factors
- 1. Ability to attract a fast bot for indexing through social networks
- 2. Knowledge of methods for speeding up page indexing through the webmaster panel
Workflow
Ability to work with various tools such as:
- KayCollector
- Crawlers
- Meta data parsers
- Working with Excel to analyze data
Analytics
Ability to segment and analyze data using analytics tools such as Yandex.Metrica and other similar services.
What to do if there is no time for training or lack of skills?
In this case, you can use specialized services to automate processes and accelerate analysis, for example, OverLead.me.
If you have any questions about SEO optimization, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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