Before you start promoting your site, you need to conduct a comprehensive audit of it. This will allow you to identify any weak points and determine what changes need to be made to achieve better results in search engines.

A comprehensive SEO site audit includes the following steps:

Technical audit – checking all technical aspects that are important for successful website promotion in search engines.
Text audit – assessment of meta tags, titles and content of the site, including its uniqueness and compliance with key queries.
Link audit – analysis of external links leading to the site and assessment of their quality and relevance.
Commercial audit – comparison of the commercial factors of the site with those of competitors located in the TOP 10 search engines.
Usability audit – analysis of the convenience and accessibility of the site for users, checking its navigation and overall structure.

The audit becomes much more convenient when a checklist is used. This is a list of all the factors that need to be checked while performing an audit.

Checklists for different types of sites may differ, but the basic principles and criteria remain the same. In the following, we will look at detailed checklists for each of these types of audits.

If you have any questions or need advice on conducting an SEO audit, please contact the SEO studio "SEO COMPUTER" by email info@seo.computer.

ID 9219

Lesson 4.1 – Comprehensive SEO website audit