If your website is not bringing the expected results, despite the efforts and resources invested, then it is worth understanding why this is happening. How to understand what the problem is and how to solve it? An SEO audit will help with this.

What is a technical website audit

A technical website audit is a comprehensive check of a web resource that allows you to identify the reasons for low rankings in search engines. It evaluates how indexing is going, what errors there are in the site structure, and how it is optimized for search engines. This process helps to understand whether the site can be effectively promoted or whether it needs to be improved.

Why do you need a technical website audit?

An audit helps you understand what exactly needs to be corrected on your website in order to improve its visibility in search engines. It identifies errors and shortcomings that prevent the site from occupying high positions. Conducting an audit allows you to improve the visibility of your resource, increase conversion and increase organic traffic.

What can an audit look like?

An SEO audit can vary in scope:

Complex
Focused

There are also different types of audit:

Technical
Search
Marketing
With usability analysis

A comprehensive audit includes all aspects of a website’s operation, while narrowly focused audits provide only partial information. The first option allows you to better understand what is happening with your resource and what actions need to be taken to improve its results.

Basic audit

A basic audit is an initial check that is aimed at identifying the most critical errors. Without fixing these errors, the site will not be able to attract targeted traffic.

Key points that a basic audit checks:

Server errors
Errors 404 and 301
Analysis of titles and meta tags
Registration in catalogs
Sending for indexing
Content verification

A basic audit does not include a detailed analysis of competitors, site usability, loading speed or adaptability on different devices. These elements require deeper analysis.

Comprehensive audit

A comprehensive audit includes an analysis of all aspects of the website, such as structure, content, usability, external and internal SEO optimization, as well as competitor analysis. This is a deeper and more comprehensive audit that helps identify hidden problems and offer effective solutions.

After conducting a comprehensive audit, behavioral metrics such as time on site, page clicks, and overall user engagement can be significantly improved.

How to understand that you need an audit

Here are a few signs that will tell you that your site needs an audit:

You have never done SEO optimization and website promotion.
You haven’t conducted an audit for a long time or your previous efforts are no longer producing results.
You doubt the quality of the website optimization contractor’s work.
Your site has poor statistics, low traffic, or a high bounce rate.
You have a lot of content, but you're not sure how to work with it.
You need to improve the user experience as users do not find the site user-friendly.
You see that your competitors are ahead of you in terms of traffic and profits.

When an SEO audit is not needed

However, there are cases when an SEO audit is not required:

If your business focuses on seasonal items, SEO may not be practical. In this case, it is better to use contextual advertising.
If the site is too old and does not meet modern requirements, it needs to be updated before conducting an audit, especially in the visual part.

Professional or own audit?

If you have the desire and time, you can conduct an audit yourself. This will help you save money and better understand your site and its strengths and weaknesses. There are many online services and tools available to help you do a basic check.

However, a professional SEO specialist has extensive experience and knowledge to accurately identify errors and offer optimal solutions to improve your website.

You can learn the basics of SEO and conduct an audit yourself by enrolling in specialized courses such as “DIY Technical Website Audit,” which will teach you how to work with analytical tools, analyze website code, and much more.

If you have any questions, you can always contact the SEO studio “SEO COMPUTER” for any question. Write to us by email: info@seo.computer

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