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Or is it better to find a freelancer who manages several projects at once?
This question often arises among business owners. Sometimes the costs of website promotion are comparable to the salary of an employee who can be hired as a staff member.
What to choose? Let's look at the pros and cons of both options.
1. A specialist is always on site and ready to quickly respond to any requests during the working day.
2. He will be able to better understand the specifics of your business.
3. You can assign him additional tasks so that he doesn’t get bored.
1. Professional SEO specialists, as a rule, already have regular clients, and are not always ready to work for a modest salary.
2. Vacation, sick leave, quarantine... Who will take care of the site at these moments?
3. If something goes wrong with the site and you notice a deterioration in your rankings, replacing a full-time specialist may not be so easy.
1. The opportunity to choose a specialist with experience in different industries, and not be limited to one or two sites.
2. Freelancers do not go on vacation or take sick leave. If your site begins to lose position, the specialist will immediately take action and will not make excuses for absence.
3. He won't distract you with unnecessary questions, and you won't have to waste time learning.
4. There is no need to allocate space in the office, pay taxes on salaries or contributions to the pension fund. In addition, if you pay for services via bank transfer, you can write off SEO costs as expenses, which will reduce your tax base.
1. It is not always possible to entrust additional tasks to a freelancer, such as, for example, manually filling out the site directory.
2. Sometimes it is not clear when exactly the selected specialist works. Does he work at night or on weekends?
Now let's calculate the cost of both options.
The cost of working as a remote specialist usually consists of payment for website promotion, as well as additional costs for edits and programmer work, if necessary.
1. Employee salary.
2. Payment for the work of a copywriter for writing texts.
3. Costs for purchasing links.
4. Payment for the programmer’s work (similar to the situation with a freelancer).
5. Services necessary for SEO. You will need a number of tools, such as services for monitoring positions, analyzing texts and finding technical errors on the site. It can cost from 5,000 rubles per month, and this is the minimum for full-fledged work.
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In the final comparison, if we talk about costs, the option with a remote SEO specialist looks much more profitable. The cost of all necessary services will be significantly lower than in the case of a hired employee.
Before you make a decision, consider whether you can cover all the costs that will be associated with maintaining a full-time SEO specialist. Typically, such expenses are only available to large companies.
Who will you choose?
If you need additional advice, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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