Introduction to the structure of the product data for your site in Google

When you add structured data to the pages of products, information about your product can be displayed in more detailed in the search results in Google, including Google Images and Google Lens. For example, users can see the price, availability, reviews of reviews, delivery information and other data directly in the search results.

The choice of suitable marking for your site in Google

There are two main types of structured data for products. Follow the recommendations for the type that best corresponds to your case:

SNIPPHTs of products: For pages of products on which you can not buy goods directly. This marking has more options for indicating information about reviews, such as pros and cons on the page of the editorial review of the goods.
Trade listings: For pages on which customers can purchase goods. This marking provides more options to indicate detailed information about the product, for example, the size of clothing, delivery details and return conditions.

Please note that there is some overlap between these two data types. In general, the addition of mandatory information about trade listings also makes your pages of Eligible goods for snippets of products. Each of these types has its own characteristics, so be sure to get acquainted with both options when making a decision to choose marking for your site in Google (the more properties you add, the more opportunities to improve your site in Google).

Do you offer goods options? The addition of structured data for product options will help Google to better understand which goods are variations of the same main product. Both SNIPPETS and for trade listings are supported by products.

In addition to structured data for individual goods, we also recommend adding structured data that determine the policy of your online store as part of Organization:

Politics of returning goods: Indicate the return policy for your business.
Loyalty program: Indicate the loyalty program that you offer.

How buying experience can be displayed in the results of Google search for your site

Here's what the purchasing experience in the results of Google search may look. This list is not exhaustive - Google constantly explores new and best ways to help users in search of the necessary, and therefore the methods of display can change over time.

SNICPP of the product for your site in Google

A text result, including additional information about the product, such as rating, reviews, price and availability.

Popular products for your site in Google

Visually saturated performance of products available for purchase.

Knowledge panel for your website in Google

Detailed information about the product with the list of sellers (using product identifiers).

Google Images for your Google site

Annoted images of goods available for sale.

Improving the results for your Google site

Improvements of the search results are displayed at the discretion of each type of display and may change over time. For this reason, it is recommended to provide as much detailed information about the product as possible without worrying about exactly what methods of display will use this data. Here are some examples of how the results with detailed information about the product can be improved:

Rating: Improve the appearance of your result in the search by providing customer reviews and ratings.
Pros and cons: Indicate the pros and cons of the product description so that they can be highlighted in the search results.
Delivery: Indicate the cost of delivery, especially if the delivery is free so that buyers can immediately understand the total cost.
Accessibility: Indicate information about the availability of goods so that buyers know when the goods are available.
Reducing the price: Price reduction is calculated by Google based on changes in prices for goods over time. Reducing prices is not guaranteed for showing.
Refunds: Share information about the return such as your return policy, possible fees and how much time buyers can return the goods.

How to provide product data for Google Search

To provide detailed product data in Google Search, you can add structured product data to the pages of your site, download data via Google Merchant Center and connect to free leaves in the Merchant Center console, or use both options. Search Central documentation is focused on structured data on web pages.

Providing both structured data on web pages and data in Google Merchant Center as much as possible increases your opportunity to get into various ways to display and helps Google correctly understand and verify your data. Some display methods can combine data from structured data and from Google Merchant Center, if both sources are available. For example, product snippets can use prices about prices from your Merchant Fed if the price is not presented in structured data on the page. The Google Merchant Center documentation includes additional recommendations and data attributes.

In addition to Google Search, learn more about the possibility of getting to the Google Shopping tab, having studied the requirements for data and conditions in the Google Merchant Center.

If you have questions, you can contact the SEO company "SEO.computer" by email info@seo.computer or through WhatsApp to number +79202044461.

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