Integration of data on your site in Yandex

For which sites is the integration of doctors in Yandex is suitable

This integration is intended for medical portals and clinic sites containing information about doctors and their services. It allows you to effectively promote the medical services of your site in the search results.

What adds the integration of doctors into the results of the search for Yandex

Special cards of doctors containing key information: the cost of admission, professional experience, the number of patient reviews. Users can view the schedule of specialists and switch to your site for reception.

Advantages of integrating doctors of your site

• Increasing the visibility of medical services in search results
• Increasing customer traffic due to a convenient record interface
• The possibility of comparing specialists in key parameters

How to configure the integration of your site doctors in Yandex

For connection, it is necessary to prepare data in one of the supported formats: YML or XLSX. These files should contain complete information about doctors and their services.

FID in YML format for your site

XML format specially designed to transmit structured data. FID must include:

• Detailed information about each specialist
• Information about clinics and reception places
• Data on the schedule
• Information about the cost of services

Requirements for FIDU doctors

• Mandatory availability of doctors to process personal data
• Unique URL for each sentence
• The uniformity of data for one specialist

XLSX file for your site

An alternative option for data transmission through electric tables. The file must contain:

• Liszt with basic information about doctors
• Leaf with specialties
• Sheet with additional data
• Patient review sheet

Features of transmission of data on doctors of your site

When preparing information, it is important to consider:

Specialties of doctors

Must be indicated in the singular, without additional titles and categories. Narrow specializations can be indicated with the main ones.

Online schedule

An additional opportunity that allows users to immediately see the temporary slots available for recording. Requires a separate connection through the API.

Reviews of patients

They can be integrated into a doctor’s card. It is important to ensure the compliance of the displayed assessments with real data on your site.

How to transfer the data of your site doctors to Yandex

Loading is carried out through Yandex.webmaster:

1. Authorization in the service
2. Choosing the category "Doctors"
3. Indication of the region of coverage
4. Download the prepared file
5. Testing for errors

For professional tuning for the integration of doctors of your site with search engines, you can contact the SEO.computer SEO company by email info@seo.computer Or WhatsApp +79202044461

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