Information about goods on your site and their marking in Yandex

• Supported types of markings and field fields on your site for Yandex
• An example of markings for goods on your site in Yandex

Information about the goods posted on the website of your online store can be used on the pages of the search results of Yandex. In order for Yandex’s search robot to recognize such data, it is necessary to correctly mark pages according to the Product and Offer or AggregateOffer schemes.

Snippet without semantic markings:

Snippet using semantic marking (the price and description of the goods is shown):

On the marked pages of your site there should be one or more offers of a particular product. If different products are presented on the page, then structured snippets will not be formed. The page language can be Russian, English, Belarusian, Ukrainian, Turkish, Tatar or Kazakh.

Supported types of markings and field fields for your site in Yandex

Special snippets are displayed for those pages on your site where the type of PRODUCT marking is used. In this type of marking, the Offers property must be indicated, which may be an Offer type (for one sentence) or Aggregateoffer (for a list of sentences).

Below are the properties of these types, the values of which are taken into account by Yandex. The brackets of Schema.org data are indicated in the brackets, which should correspond to the value of the property, and also specifies in the framework of which scheme it should be.

• NAME (Text) - the name of the product. It is indicated as the Product property.
• Description (Text) - Description of the product. It is indicated as the Product property.
• Price or LowPrice (Number) - Product price. Price is indicated as the Offer property, LowPrice - as the AGGREGATEOFFER property. If LowPrice is used, the price in SNIPT will be displayed as “from N RU”. It is recommended to indicate the minimum price if the goods do not have one fixed price and it changes depending on the volume, size or other parameters.
• PriceCurrency (Text) - currency. It is indicated as the AGGREGATEOFFER or Offer property. To indicate the currency, it is necessary to use currency codes according to the ISO 4217 standard. For example, rubles are indicated as RUB.

If you participate in the Yandex.Market affiliate program, the price of the price will be displayed from the data transmitted by Yandex.Market.

Note: For the formation of snippet, it is necessary to use at least two schemes: Product and Offer or Product and Aggregateoffer.

The price is not displayed if in Offer in the AvailaBility property it is indicated that the goods are not available.

An example of marking goods on your site for Yandex

An example of markings for goods:

 
 
Пример товара
 
 Описание товара.
 
 
 
 

 
 10000
 
 RUB
 

You can check the correctness of the marking using a validator.

Attention: Yandex does not guarantee that the data obtained will certainly appear in the search results. Yandex can use either the information marked in the Schema.org format at its discretion, or any part of it on any of its services, both separately and together with information received from other sources. We also remind you that Yandex is not responsible for the reliability of the information shown in Snippet. The conditions of exemption from the guarantees contained in the user agreement apply to the information shown in the structured snippet.

If the site of your online store is noticed in the provision of poor-quality or inaccurate information through microdenetics, it can be disconnected from the affiliate program and deprived of structured snippets.

How often the marking is formed on your site for Yandex

Marking is formed within two weeks. If Yandex does not support any type of marking on the page or errors are found in the markup, then it simply will not be used.

There was no suitable marking on your site for Yandex

The Yandex robot will be able to index information from your site and without marking, which will not affect the showing of pages in the search. To set the desired description of the page in the search results, use the Description metatheg.

Error in the Validator of the microdulator of your site

A detailed description of possible errors can be found in the section "Validator of microdenets".

If you have questions or problems with marking goods on the website of your online store, you can contact the SEO companion CEO On any question on email info@seo.computer or through WhatsApp by number +79202044461.

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