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This document is a description of the methods for transmitting information about doctors and medical services to display in a search in Yandex. The new version of the document is available on the official support of Yandex.
Sites that provide information about doctors, medical services and specialists can participate in the search in Yandex. This applies to any sites that offer detailed data on specialists, their specializations, services, schedules and user reviews.
Information about doctors and medical services will be displayed in the search results of Yandex in the form of cards. Each card includes the basic data about the doctor, such as its specialization, experience, patient reviews and the price of admission. This allows the user to quickly find the necessary information, compare specialists and choose a suitable doctor for an appointment.
Example of display: a list of cards with information about doctors, as well as cards with a schedule and the possibility of an appointment through the site.
In order for information about doctors and their services to be displayed in the search results of Yandex, it is necessary to prepare and transfer a special feed in Yandex in YML format. This file contains proposals for the services of doctors, including detailed data on each sentence.
It is important to note that before loading the feed, it is necessary to get consent from doctors to use their personal data. Each proposal in the FIDE should contain information about the specific service of the doctor in a particular place and for a specific specialization.
Each sentence (Offer) should be issued with a unique link, if not, add a parameter to the URL to distinguish between sentences. For example, for different types of taking one doctor in different clinics, you need to create separate sentences with the same Group_ID.
The site is responsible for the correctness of the transmitted information, compliance of proposals with the subject, as well as for the lack of the spread of illegal data. In case of violation of the conditions, Yandex reserves the right not to use information from the site to form a search.
For the correct ranking of offers to Yandex, it is recommended to use Yandex Metric to track user actions. This will help optimize the search results and make the results more personalized.
For additional assistance or setting questions, you can contact the SEO company "SEO.computer" by email info@seo.computer Or through WhatsApp +79202044461.
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