Leave a request
This is the old version of the document that has ceased to be action. The current version is posted on the official page of Yandex for search results for doctors and medical services.
Sites containing information about doctors and medical services can use feeds to improve the visibility of their proposals in the search results in Yandex.
The response with the cards of doctors in the search results of Yandex contains basic data on specialists: experience, patient reviews, cost of services, etc. This helps the user quickly find a suitable doctor, compare him with others and make a choice. In Yandex, such cards are formed on the basis of various factors: qualifications of a doctor, prices, geographical location and others.
In order for your offers to fall into such cards, it is necessary to transfer information to Yandex through a file in YML format. Yandex uses this format to collect and process data on doctors, medical services and their proposals.
For the correct formation of an answer in the search results, your site must prepare a feed with the necessary data in YML format. This feed describes specific sentences (services) from the doctor. Information about doctors and services can be transmitted both through fids and automatically through the processing by the Yandex search robot.
FID must contain all the necessary data for the formation of the correct doctors cards in the Yandex search results. Before sending a feed, you will definitely receive the consent of the doctors to transfer and use their data.
Each sentence should be a separate element, for example, if the doctor takes in several clinics, for each location it is necessary to create a separate sentence.
An example of a feed can include data on doctors and their specialties, as well as elements that allow you to specify details about the services. It is important that your site follow the recommendations of Yandex to correctly display data.
In the FID, it is important to indicate the obligatory elements for the correct work in the search results of Yandex, such as the name of the doctor, the URL of its pages, the price of the service, currency, the number of reviews and other important parameters. These data are necessary for the formation of cards and the correct display in the search results of Yandex.
After preparing a feed for your site, you can download it to Yandex through the webmaster. To do this, you need to log in, add the site and upload a feed with sentences. If the data in the FIDE meet the requirements of Yandex, they will be processed, and your suggestions will begin to display in the search results of Yandex.
Your site is responsible for the correctness of the data, compliance of proposals with the subject, as well as for the distribution of illegal information. In case of violation of the conditions, Yandex has the right to exclude the site from the search results. It is important to observe the principles of Yandex ranking so that your proposal will occupy higher positions in the search results.
To increase the efficiency of personalization of search results, it is recommended to install Yandex Metric on your website. This will help Yandex better take into account interaction with cards and improve the search results for users.
To get a detailed consultation and assistance in setting up fids, as well as for any other questions, contact the SEO company "Seo.computer" by email info@seo.computer Or WhatsApp +79202044461.
ID 135
