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Hello, this is the "SEO COMPUTER" team. If you are interested in increasing the flow of customers to your business, then in this article we will share our experience of how we increased the number of visitors to a food delivery site fivefold using SEO promotion. We'll tell you what you need to do to achieve similar results. At the end of the article you will find statistics comparing website performance before and after SEO optimization.
TO:
AFTER:
Transitions from search engines increased from 69,619 to 393,497.
We worked with a food delivery company, and the result was stunning: an increase in customer flow and an increase in orders. Our efforts were focused solely on SEO, without the use of paid advertising systems. We only attracted organic traffic. Below, we'll share four key aspects of SEO that have helped us achieve such impressive results.
1. Correct page titles and descriptions
Each page should be designed based on the keywords people use to search. Headings (title) and descriptions (description) are a showcase of your site in search results. If these elements are interesting and relevant, users will click on your site. This will help improve its ranking as search engines take into account the presence of keywords in these elements.
Don’t overload titles and descriptions, make sure they are informative. The right approach to the design of these elements will help to significantly increase the visibility of your site in search results.
2. Improving site usability
Website usability is the ease of use. A simple site audit can reveal many shortcomings that prevent users from interacting with the site, and therefore reduce its ranking in search engines. For example:
We worked to improve the usability of the site, made changes to product cards, improved navigation, and the site became not only user-friendly, but also rose in search results. Improving usability has a direct impact on increasing conversion and customer retention.
We offer you a free site audit to identify errors and improve its position in search results. It won't take much time and can lead to a significant increase in traffic.
3. Increase page loading speed
The loading speed of a website’s pages is one of the most important factors affecting its ranking. If a page loads slowly, visitors will leave the site and search engines will lower its ranking. In our case, a problem with the mobile version of the site - too long loading time - hindered promotion. After optimizing loading speed, 4% more people came to the site than usual.
Don't forget this aspect. Improving your site's speed can have a significant impact on your search engine rankings and user experience.
4. Increase in link mass
Links from other sites to your resource increase the trust of search engines. The more quality links pointing to your site, the higher your ranking in search results. We used registration in online aggregators and directories, which not only improved our positions, but also attracted additional traffic from other sources.
Quality links play a key role in SEO. They increase your site's authority in the eyes of search engines and help attract additional traffic that can lead to new customers.
You can find out other aspects that helped improve SEO results in a detailed case study on our website.
Potential customers search for your products or services on search engines every day. Website promotion helps you not only get customers, but also significantly increase sales. In recent years, the number of search engine users has continued to grow, and SEO has become an essential tool for businesses.
We offer you a free site audit and will help you identify errors that hinder your progress. Send us a request and we will be happy to analyze and offer solutions to improve your site's ranking.
Write to the SEO studio "SEO COMPUTER" at info@seo.computer with any questions.
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