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The Title element plays a key role in displaying the contents of the page and its compliance with search queries. It can be used as a header in a snippet. In addition, search engines can create their own headlines based on the content of the page. Therefore, different search queries can generate various headings.
Information in Title affects the user's decision to go to the page, so it is important to correctly compose this element.
The length of the title is limited by the user device available to the screen width.
Title is usually placed inside the Head element:
<head><meta name="example" content="..."/><title>Алиса в Стране чудес</title></head>Follow the informative title. Avoid common phrases like “Home” for the main page or “Contacts” for the page with contacts.
Do not make Title too long, since in the search results it can be reduced.
Avoid the overabundance of keywords in the header. It is better to use important phrases, avoiding their excessive repetition, as this can be perceived as spam.
Do not use Title template, for example, a “catalog” for the product catalog page. This is not informative for the user. Also avoid templates with changes in only some phrases, such as “product name - description, price, characteristics, photo”. This makes the title insignificant.
Make Title more informative, using the data that is on the page. For example, if there are reviews or photos on the page, these words can be included in the title, substituting the relevant information.
Add the brand of your site to Title. This will help users quickly understand that they got to your official site. The brand is best placed at the beginning or at the end of the heading, sharing it with an impregnation, a hyphen or a vertical feature.
In order to check that all headlines on your site meet the standards, use the webmaster on the page "headlines and descriptions".
If there are no Title on the pages, you will receive a notification about this in the webmaster on the page "Site Optimization → Diagnostics of the Site". Webmaster will also notify if duplicate headers are found on the site.
If the pages do not appear in the search results or were excluded, you can provide examples of such pages in the corresponding section for support in support.
If you have questions about the compilation of Title and optimize your site, you can always contact the SEO.Computer SEO company for consultation and help. We are ready to help you in solving any issues of search optimization.
Contacts: email info@seo.computer, WhatsApp +79202044461
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