How to use site news cards for better indexing your site in Google

If you are the owner of a news site, it is important to understand how to use the news cards in order to tell Google about your news articles and additional information about them. You can either expand the existing site map by adding special news tags, or create a separate news card, designed only for your news. Both options are acceptable for Google, however, creating a separate news card can contribute to better tracking your content in the search engine and in the Google Search Console.

Recommendations on the use of news cards for your site in Google

The news cards are based on standard site maps, so general recommendations for the site cards are also applicable to news cards.

Regularly update your news card with new articles as soon as they are published. Do not create a new site card for each update. Google News will regularly scan your news cards, as well as other pages of your site.

Add only relevant URLs for articles published in the last two days. Когда статьи становятся старше двух дней, вам нужно либо удалить эти URL-адреса из новостной карты сайта, либо удалить метки For old URLs.

If you decide to remove the old URLs from the site card, this may lead to the fact that your site card will remain empty for a while (for example, if you have not published articles for several days). In this case, the Google Search Console may have a warning about the empty site map, but this will not lead to problems with the indexing of your site in Google.

An example of a site’s news card for your Google site

Below is an example of a regular site map with expansion for news. It includes one tag And one tag с необходимыми дочерними тегами:



 
 http://www.example.org/business/article55.
 
 
 Примерные новости
 ru
 
 2023-08-12
 Компания A обсуждает слияние с компанией B

How to use news tags for your Google site

News tags are determined in the names of the site names of the site: http://www.google.com/schemas/sitemap-news/0.9

So that Google can use your news card, you must use the following mandatory tags:

Mandatory tags for your site in Google

- parent tag for other tags in the namespace . Each entry in the site map should contain only one tag , and in one site map there can be up to 1000 such tags. If you add more than 1000 tags Divide your site card into somewhat smaller cards.
- Parent tag for tags And . Each can contain only one tag .
- The name of the news edition, which should exactly correspond to how it is displayed in the news of Google, without additional brackets and notes.
- The language of publication, which should be in the form of ISO 639 of the language code (two or three characters).
-The date of publication of the article in W3C format (for example, Yyyy-MM-DD).
- Fitting News.

How to improve your site indexation in Google through a news card

Using the site news cards allows you to improve your news visibility in the Google search engine. It is important to remember that Google can change or reduce your news headers to display on various devices, so make sure that the headings on your site are as accurate and informative as they should look for users.

Strategies to improve SEO on your site through news cards

If you want your news to be indexed faster in Google, regular updating the news card of the site is one of the effective strategies. Do not forget to use high -quality and relevant keywords in the headings and descriptions of the news in order to increase the likelihood of getting your content into the search results of Google.

How to contact the SEO companion to help setting up the site card for your site in Google

If you have questions about setting up and optimizing the site’s news cards for your site or you need help in improving the SEO visibility in Google, you can contact professionals. You can contact the SEO companion at the following address:

Email: info@seo.computer

WhatsApp: +79202044461

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