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If your site is already in Google and you are familiar with the basics of SEO, there are additional ways to improve the visibility of your site in the search engine. When managing and supporting your site, you may face unique situations that may affect Google search. This guide covers more complex SEO tasks, such as preparation for the site move or control a multilingual site.
Study our guide to understand how the search for Google works. If you do not understand how the process of bypassing, indexing and maintenance works, it will be difficult for you to identify errors and predict the behavior of the search system regarding your site.
Make sure you understand what canonical pages are and how they affect the process of bypassing and indexing your site in Google.
Make sure that all resources (images, CSS files and others) of your site are available for Google bypass. These pages should not be blocked in the Robots.txt file and should be available to anonymous users. Inaccessible pages will not fall into the page indexation, and the URL Inspection tool will show them as not processed. If important resources are blocked, this can interfere with the correct way of your Google page. Use the URL Inspection to check if Google sees your page as you expect.
Use the Robots.txt rules to prohibit circulation of unimportant resources and duplicated content on your site. Do not use Robots.txt to ban indexing, instead use the Noindex tag or other protection measures.
Sitemaps play an important role, reporting Google, which pages are important on your site, as well as providing additional information (for example, on the frequency of updates). Sitemaps are especially important for sites with dynamic content or pages that may not be found through links. Using Sitemap helps Google to find and prioritize the pages of your site faster.
If your site supports several languages or focuses on users in different countries:
If you need to move a separate page or the whole site, follow these recommendations:
If you move the page to a permanent place, use 301 redirects. If the movement is temporary, use Redirect 302 so that Google continues to go around this page.
If the page has been deleted, create a 404 error page to provide the user with the best experience. It is important that the error is a real 404, and not soft 404.
When moving the whole site, make sure that all redirects are 301 and SITEMAP changes are made, and inform Google about the move so that the search engine began to go around the new site and redirect all signals.
Place key information in text format, and not in graphic files. Although Google can process many types of files, the text always remains the safest way to help the search engine in understanding the content of the page. To better understand the content of your site, use structured data to help Google display your content in search results.
If you work comfortably with and basic coding, you can add structured data manually. If you need help, use the assistant to create structured data.
If you do not have access to editing structured data, use the Data Highlighter tool to indicate what each part of the page represents.
Do not forget to follow the basic principles of Google search. These can be recommendations and the best practices, the violation of which can lead to the exclusion of the site from the indexation.
Providing good user experience on the site should be your priority. Google takes into account user experience when ranking sites.
Due to the fact that more than 60% of users on the Internet use mobile devices, it is important that your site is optimized for mobile devices. Google uses the default mobile scanner for sites. Find out how to adapt the site for mobile users.
Google provides various opportunities for displaying your site in search results, including special marks, such as ratings and results for specific types of information (events, recipes, etc.). Think about how to improve your presence in Google Search by providing information about your site in the form of icons and data for search.
Search Console provides a wide range of reports that will help you monitor the effectiveness of your site in searching for Google and optimize it. Check out what reports should be used to improve the SEO of your site in Google.
For additional assistance on SEO issues, you can contact the team CEO By email: info@seo.computer, WhatsApp: +79202044461.
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