How to start using Search Console to improve your site's visibility in Google

Search Console is a tool from Google, which helps site owners to understand how their sites work in the Google search engine, and also what can be done to improve their visibility and attract more relevant traffic to your site.

Search Console provides information about how Google scans, indexes and shows the pages of your site. This helps site owners to track and optimize performance in the search engine.

No need to go into the tool every day. If Google finds problems on your site, you will receive a notification by e -mail from Search Console. However, you can check the data once a month or after making changes on the site in order to make sure of their stability. Learn more about how to control your site through Search Console.

How to start working with Search Console of your site in Google

First follow these steps:

Confirm the rights to the site. This will give you access to all the data that Search Console provides to analyze your site. Find out how to confirm the rights to your site.
Make sure Google can find and index your pages. The indexation coverage report gives all the pages that Google indexed or tried to index on your site. Check the list and try to correct errors and warnings.
Consider the possibility of sending a site card to Search Console. Although the pages of your site can be found by Google and without this procedure, sending a site card through Search Console can accelerate the indexation of your site. If you decide to send a site card, you can track the information related to it. Learn more about the site card report.
Track the performance of your site. The performance report shows how much traffic your site receives from Google Search, including division at requests, pages and countries. For each of these parameters, you can see trends on shows, clips and other marks. If traffic has decreased, consider the possibility of eliminating the causes of the fall, which will help you correctly prioritize.

Useful reports for SEO specialists, digital marketers and sites administrators in Google

Below is a list of the most useful Search Console reports that will help you manage various aspects of how Google indexes, scans and displays your site in the search.

Find out if there is a sanctions from Google Search on your site. If the sanction was imposed, some part of your site may not be displayed in the search results. The report on Manual Actions will show what problems exist, on which pages they are, and where you can find out more.
Temporarily hide the pages from Google Search. The Removals tool allows you to quickly remove content from your site from Google results. The successful application remains in force only about six months so that you can find a solution - either allowed the content to show, or delete it forever.
Tell Google about the postponing of the site. If you move the site from one domain or subdomain to another, the Change of Address tool reports Google about the address change and helps to transfer the search results from your old site to a new one.
Check problems with the implementation of structured data. Rich Results status reports show what structured Google data can or cannot read from your site. You will find details about errors that do not allow to display pages as advanced results, warnings that can limit the display, as well as information on how to eliminate and correct problems.

Useful reports for web developers to optimize your site in Google

Below are reports that will help developers create sites that will be convenient for search and well optimized for Google Search.

Understand problems with indexing the entire site. The indexation coating report shows which pages contain errors, warnings or excluded from indexation. In addition, it shows the number of pages on Google Search, which helps to understand how problems can affect organic traffic.
Track problems with indexing individual pages. The URL Inspection tool provides the current status of the site pages and offers options for testing the living URLs, for a request for indexing a certain page, as well as to view detailed information about the loaded page resources.
Find and correct the threats affecting the site. The security report warns if Google finds threats, such as a site hack or using it for purposes that can damage visitors or their devices.
Make sure your site provides excellent experience for users. The Core Web Vitals report shows how pages work on the basis of real data on the interaction of users with the site.

For a full list of reports and tools, Search Console, read a full list of tools that can help you manage the site.

If you have questions or need a SEO consultation, you can contact our SEO company by email info@seo.computer or through WhatsApp: +79202044461.

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