How to share your site products in Google

To increase the likelihood of displaying your site in the form of advanced results and by a larger number of surfaces in Google, which can lead to more relevant traffic, it is necessary to share data on the products of your site with Google. In order to use these advantages, Google recommends the following steps:

• Add structured data to the pages of your site products. Learn more about the advantages of adding structured data to your web pages.
• Tell Google which products you want to show by uploading a file with data on Google Merchant Center. Google Merchant Center is a Google service that more accurately understands goods about goods. Learn more about the advantages of Google Merchant Center.

Adding structured products about products to the page of your site in Google

If possible, add structured data to the pages of your site products. Although structured data are not required for the appearance of Google in the search results, they help Google better understand your page and display it as an expanded result. For example:

• Structured data increase the likelihood of extended results for products.
• Structured data can improve the accuracy of Google's understanding of data such as the price, discounts and cost of delivery on the page (this can also help the accuracy of the verification of Google Merchant Center data for your commodity ribbons).

Are you ready to start implementation? Check out information on how to add structured data for e -commerce.

Google can sometimes use other ways to extract data from your pages. If you want to clearly inform Google so that it does not use the content of the pages to create snippet, add the Data-Nosnippet attribute to the desired element.

GOOGLE MERCHANT Center downloading data for your Google website

Although loading products about products in Google Merchant Center is not mandatory for the appearance of Google in the search results, this may improve the understanding of the Google of your products. Participation in Google Merchant Center is mandatory for some Google surfaces, for example, for display in the Google Shopping tab.

What is product data? Data on products describe various attributes of goods, such as the name, description, color, price and availability.

For small sites that are updated less often, you can use an automated tape to create data on products extracted from web content (structured data will help improve the accuracy of data extraction). This approach can also be useful for the quick start of work with less effort.

For large sites or sites with frequently changing content, periodically upload new data files to the Google Merchant Center (or use Content API for immediate updates). This gives you more control over your Google data. The advantages of downloading data files include:

• Increase the confidence that Google knows all your products. The webcam does not guarantee that all products on your site will be found.
• Get more control over the updates. Google does not guarantee how long the process of processing changes on your site will last bypassing. Ribbon can be used for updates every week, day or even an hour from your choice. Content API allows you to instantly update data, which is especially useful for updating stock levels.
• Share data that is not on your site. You can decide that some data are not suitable for posting on your site, for example, data on the availability of goods in physical stores. The ribbons and the Content API allow you to transfer this data to Google, even if they are not displayed on the site.

Learn more about how to register with Google Merchant Center.

How Google uses structured data and data from Google Merchant Center for your Google website

Below are examples of how Google uses structured data built into the pages of sites, and data from the Google Merchant Center for various results. Keep in mind that the results can vary depending on the country, device and other factors.

An example of using structured data:

• Redeous expanded results in the search for Google: Google Search uses structured product data to display advanced results. Google Search can also use data from Google Merchant Center to display grocery expanded results.
• Google Images results with products abstracts: Google Images uses structured product data to display annotations on images. Google Images uses the images specified in the Google Merchant Center.
• Google Shopping tab: The addition of structured data can help Google Merchant Center in some cases (for example, during data verification). Participation in Google Merchant Center is necessary to display on the Google Shopping tab.
• Google Lens search results by image: Google Lens uses the properties of structured images, if available. Google Images uses the images specified in the Google Merchant Center.

How to eliminate problems with updates for your site in Google

When Google combines data from your site and data tape from Google Merchant Center, problems with the discrepancy of data due to delays may arise. For example, if the product is sold, your site usually immediately marks it as inaccessible to buy, but Google Merchant Center can update information only after a while, especially if you use the ribbons.

To avoid such conflicts in prices about prices and the availability (often causing synchronization problems), configure the Google Merchant Center to automatically update your copy of your products on the basis of the contents of the site when such a common is noticed.

For more detailed information about how Googlebot and Google Merchant Center work together, get acquainted with the material "How to add your products from the Lightning Talk series from Search Central.

If you have questions, you can contact the SEO of "Seo.computer" for any issue on email info@seo.computer Or through WhatsApp +79202044461.

ID 189