How to mark letters for online stores in Yandex

Marking letters for online stores in Yandex
An example of marking a letter with information about the order for Yandex
Supported properties of the ORDER type for Yandex Post

The letters that customers receive from you can be highlighted in the list of incoming Yandex messages if they are issued using Schema.org markings. This helps to improve perception and simplifies the work of customers with orders.

How to mark letters in Yandex mail

To mark letters, follow the following steps:

Follow the requirements of Yandex to mass mailings. Make sure the domain of your site meets these standards.
Use the ORDER type from Schema.org to write to Yandex mail, and select one of the data formats: Microdata or Json-LD.

For marking in json-ld format, insert the code into the element Head Letters.
For microdents, add attributes in the letter of letters.

Check the correctness of the markup using the online vicinator.
If the marking does not work, contact Yandex.

An example of marking a letter with information about the order for Yandex Post

To notify the client of confirming the order, use the property orderStatus with meaning http://schema.org/orderProcessing. If the status of the order is different, select the appropriate value.

JSON-LD example:

An example in Microdata format:

Supported properties of the ORDER type in Yandex Post

Property	Type	Description
AcceptedOFFER	Offer	Products or services included in the order.
AcceptedOFFER.ITEMOFFERED	Product or Reservation	A specific product or service.
Conceptedofffer.memofferd.mo	Text	The name of the product or service.
Expectedarrivaluntil	Datetime	Expected delivery date.
Merchant	Organization or Person	The seller is a store or a private person.
Merchant.mo	Text	The name of the seller.
ORDERNUMBER	Text	Order number.
ORDERSTATUS	ORDERSTATUS	Order status.
pricecurrency	Text	Currency.
Price	Number or Text	The cost of the goods or the amount of the order.
Tracking Number	Text	Order tracking number.
Trackingurl	URL	Link to tracking page.
URL	URL	Link to the order page on the site.

ORDERSTATUS property values for Yandex Post

"http://schema.org/orderprocessing" - the order is confirmed and processed;
"http://schema.org/ordercancelled" - the order is canceled;
"http://schema.org/orderderdelved" - the order was delivered;
"http://schema.org/orderintransit" - order on the way;
"http://schema.org/orderpaymentDue" - expires the payment term;
"http://schema.org/orderpickupavilable" - pickup is available;
"http://schema.org/orderproblem" - there was a problem with the order;
"http://schema.org/orderreturned" - the order is returned.

How to mark the letters on your site so that they stand out in Yandex Post

Using the proper scheme of Schema.org, you can improve the visual representation of your letters, which will facilitate customers interaction with your orders. This will increase the ease of use and trust in your store, especially if your site is actively working with Yandex by mail.

If you have questions about setting marking or improving SEO, you can contact our SEO companion CEO On any question on email info@seo.computer or in WhatsApp by number +79202044461.

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