How to launch a new online store and register it in Google

In order for your online store to be found by Google at launch, we recommend that you perform the following steps to register a new site in the search engine:

Confirm the ownership of your website in Google.
Ask Google to index your site:
- A small number of URL addresses: Use a URL testing tool.
- A large number of URL addresses: Provide the site card.
Train how Google indexes your site. Google Merchant Center can check and verify content with Google. To avoid false warning warnings, make sure your site is indexed in Google and products are available for purchase. Use a page indexation report to verify indexing progress.
If you also have a physical store, register his data on Google.
Register in Google Merchant Center to provide additional information about your products and shares.

Note: In order for your site to be displayed in functions such as the Google Shopping tab, you need to register with the Google Merchant Center. Registration can also make your products available to other advanced functions, for example, adding a product icon to the image in Google Images.

In addition, there may be marketing considerations when starting your site. Check out the advantages and disadvantages of various approaches to starting the site in Google and other platforms.

Full launch: make your site available to everyone at the same time - for both users and Google.
Launching only the main page: first make only the main page of the site for users and Google.
Starting without available products: Launch the full site, but mark the products as "not in stock."
Soft launch: run the full site in advance, and organize an “official” launch later with a separate marketing event.

Full of the site in Google

One of the approaches is to make your online store inaccessible to the public and search engines before the official launch. For example, if the pages on the site are protected by a password, Google will not be able to access your site, but testers will be able to check its work before it is opened for users. After that, you can conduct a "grand opening" by synchronizing it with other marketing actions.

Action: immediately after the launch, follow all the steps to start the online store. This minimizes the delay before your site will be available in Google Search.

Advantages:

No content will be known before the launch, which is important for the marketing campaign.

Flaws:

It can take more time to get your site in the results of the Google search and on the Google Shopping tab.

Launching only the main page of your site in Google

You can start the site by making only the main page. The main page may be a temporary notification reporting on the imminent launch of an online store with the text that describes your store.

Action: Confirm the ownership of the site in advance, and then follow the remaining steps when your goods are available.

Advantages:

This approach allows you to register your store, increase awareness of the domain name and start attracting links to your site. Also, when your site is launched, its name can be found in Google Search, even if the products are not yet available.

Flaws:

Detailed information about the site will not be available in Google Search and the Google Shopping tab until the whole site is launched and Google is indexed.

Launching without the availability of products in Google

You can choose the launch of the entire site, but turn off the possibility of buying until you are ready to fulfill orders. For example, you can mark products as "not in stock." This will make it possible to index all the content of the site, including products. Consider the possibility of adding a message to each page indicating the official date of launch.

Warning: Do not disconnect the function of adding to the basket as a way to prevent the purchase of goods. Google can use the addition to the basket to check the final value, including taxes and delivery cost.

Action: Follow all steps to launch an online store, but provide products about products in Google Merchant Center with the “Not available for purchase” mark using the excluded_destination attribute. This will allow in advance to identify problems with the verification of the product data without displaying goods as available in places such as Google Shopping.

Advantages:

Your content will be indexed immediately after starting the site.

Flaws:

Your site will be available for users, but they will not be able to place an order. We recommend clearly informing customers that the site is not yet completely launched to avoid disappointment, as they will not be able to complete the purchase.

Soft launch of your site in Google

Another approach is the activation of all aspects of the site as soon as they are ready for work. Then you can carry out a marketing launch later. This can be turned into an event of a “backstage show”, forcing users to feel special by discovering a site before official launch.

Action: Follow all steps to launch an online store immediately after the site is ready to work.

Advantages:

This approach is simple and effective. The site will be fully available, which allows us to carry out real tests with users at low traffic loads.

Flaws:

The site can be discussed by users on social networks before the official launch, which will draw attention to your site before you planned.

If you need more information or help on SEO, you can contact the "Seo.computer" by email info@seo.computer Or whatsApp +79202044461.

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