How to influence dates display in your article for Google Search

The date in your article is a date that Google implies as a date of publication or updating of a web page. When Google can determine the date of your page or video, it can be displayed in search results if this information is useful for the user. You can provide information that helps Google to determine the date of publication or update of the page.

How to provide a date for Google Search

To provide a date for Google, follow these steps:

• Follow the best practices to indicate dates in your article.
• Add the date for the page to the page and select it in a prominent place. Designate the date correctly, using such marks as “published” or “last update”. Here are a few examples, as you can indicate the date on the web page:
  • Published on February 4, 2019
  • Published on February 4, 2019
  • Latest update: February 14, 2018
  • Updated February 14, 2019, 8:00 East time
• Indicate dates using structured data. We recommend using the Creativework subtype (for example, Article, Blogposting or Videoobject), and indicate the Datepublished and/or Datemodified fields. Be sure to follow the guidelines for structured data to help our robot understand the date of your article.

The best practices for indicating the date of publication of your page for Google

Although Google does not guarantee that the date of publication or update, whether it is visible or in structured data, will be displayed in search results, compliance with these recommendations helps Google algorithms to find and process this information:

• The date is required; Time is not necessary: however, we recommend that you specify the exact time and the time zone in the marking for greater accuracy.
• If you choose an indication of the clock belt, indicate the correct time zone, given the transition to the summer time, if necessary.
• Make dates and time agreed. Make sure that the date (and, if desired, time and time zone) coincides between the date visible to the user and the values in the structured data. Time and time zone are optional in the date visible to the user, even if they are indicated in the structured data.
• Do not indicate future dates or dates related to the actions described on the page. Dates should describe the date of publication or update of the page, and not events or stories that are presented on it. To describe events, you can add the marking of Event.
• Minimize the presence of other dates on the page. If you follow the best practices, but find that the wrong dates are selected, consider the possibility of removing some or all other dates on the page.
• If your page is designed to show at Google News, follow additional recommendations.

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