How to get dedicated snippets for your site in Google

How to get dedicated snippets for your site in Google

The dedicated snippets are special blocks in which the format of the usual search result changes - the description is first shown. They can also be displayed in a group of related issues (also known as "people also ask"). Learn more about how the allocated snippets work in Google.

An example of dedicated snippet in search results

7-10 minutes

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How to exclude your site from highlighted snippets in the search for Google

There are two ways how you can exclude your site from display in highlighted snippets:

  • Block all snippets, including both allocated and ordinary.
  • Block only highlighted snippets.

Blocking all snippets for your site in Google

To block all snippets (including both highlighted and ordinary) on the page, add the Nosnippet rule to this page.

  • The text marked using the Data-Nosnippet V attribute will not be displayed either in selected snippets or ordinary snippets.
  • If both rules are present on the page-Nosnippet and Data-Nosnippet, then the Nosnippet rule will not be priority, and the snippets will not be displayed.

How to block only highlighted snippets for your site in Google

If you want to leave ordinary snippets, but do not want your site to be displayed in highlighted snippets, try installing the Max-Snippet rule with smaller values. Selected snippets will appear only if the text is available enough to form useful dedicated snippet.

Continue to reduce the value if the pages are still shown in dedicated snippets. The shorter the value of the Max-Snippet, the less likely that the page will be shown in the selected snippet.

Google does not provide an accurate minimum value necessary for the appearance in the isolated SNiPT, since it depends on many factors, including information in SNIPPUT, language and platform (mobile device, application or desktop).

The use of the low value of Max-Snippet does not guarantee that Google will stop showing selected snippets for your page. For a guaranteed solution, use the Nosnippet rule.

How to highlight the page of your site as a snippet in a Google search

You cannot directly assign a page as a dedicated snippet. Google systems themselves determine whether the page will be suitable for display as allocated snippet at the request of the user, and if so, they promote this page.

What happens when the user clicks on the selected snippet of your site in Google

When the user clicks on the allocated snippet, he automatically moves to that part of the page that was shown in Snippet. Scrolling the page to this position occurs automatically, without additional annotations from the site. If the browser does not support the necessary technology or if the systems cannot determine exactly which section of the page to make the transition, the user will be redirected to the upper part of the original page.

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