How to generate structured data using JavaScript for your Google website

How to generate structured data using JavaScript for your Google website

Modern websites use JavaScript to display many dynamic content. There are several things that are worth paying attention to when using JavaScript to generate structured data on your site. This leadership examines the best practices and implementation strategies. If you are a beginner in the field of structured data, read how the structured data work.

There are several ways to generate structured data using JavaScript, but the most common of them are as follows:

  • Google Tag Manager
  • User JavaScript

Using the product marking? Keep in mind that the dynamically generated marking can crawl Shopping less frequent and less reliable, which can become a problem for rapidly changing content, such as the availability of goods and prices. If you are a seller who optimizes for all types of consumer results, make sure that your server has sufficient computing resources for processing increased traffic from Google.

Using Google Tag Manager for the dynamic generation Json-LD on your Google website

Google Tag Manager is a platform that allows you to control tags on your site without editing code. To generate structured data using Google Tag Manager, follow the following steps:

  • Set up and install Google Tag Manager on your site.
  • Add a new user tag to the container.
  • Insert the supported block of structured data into the tag content.
  • Install the container as shown in the section "Installation of Google Tag Manager" in the container administration menu.
  • To add a tag to your site, publish a container through the Google Tag Manager interface.
  • Test your implementation.

Use of Google Tag Manager variables for your Google site

Google Tag Manager (GTM) supports the use of variables to extract information from the page and add it to your structured data. Use variables to extract structured data from the page to avoid duplication of information in GTM. Duplication of data in GTM increases the risk of inconsistencies between the contents of the page and structured data added using GTM.

For example, you can dynamically create a JSON-LD block for the recipe using the page name as the name of the recipe, creating the following user variable named Recipe_Name:

function() { return document.title; }

Then you can use recipe_name in your user -tag.

It is recommended to create variables for collecting all the necessary information from the page using variables.

Here is an example of user content -the:


Note: The previous example suggests that you have determined the variables recipe_name, recipe_image and recipe_author in GTM.

Generation of structured data using JavaScript user for your Google website

Another way to generate structured data is to use JavaScript to generate all your structured data or to add additional information to the server-random structured data. In any case, Google Search can understand and process structured data that are available in DOM when rendering the page. To learn more about how Google Search processes JavaScript, read the JavaScript leadership.

Here is an example of structured data generated using JavaScript:

  • Find the type of structured data that interests you.
  • Edit your site to enable the JavaScript fragment, for example:
  • fetch('https://api.example.com/recipes/123')
     .then(response => response.text())
     .then(structuredDataText => {
     const script = document.createElement('script');
     script.setAttribute('type', 'application/ld+json');
     script.textContent = structuredDataText;
     document.head.appendChild(script);
     });
    
  • Test your implementation using the Rich Results Test tool.

Using server rendering for your Google site

If you use server rendering, you can also include structured data in a rendent output. Check out the documentation of your framework to find out how to generate JSON-LD for the type of structured data that interests you.

How to test your implementation for your site in Google

To make sure that Google Search can index and process your structured data, test your implementation:

  • Open the Rich Results Test tool.
  • Enter the URL you want to test. We recommend using URL input, not code entry, since there can be JavaScript restrictions (for example, Cors restrictions) when using code inpat.
  • Click Test URL.

Success: If you have done everything right, and your type of structured data is supported in the tool, you will see the message "The page is suitable for advanced results." If you are testing the type of structured data that is not supported in the Rich Results tool, check the reputation. If the render contains structured data, Google Search will be able to process them.

Try again: If you see errors or warnings, most likely it is a syntactic error or missing property. Check out the documentation for your type of structured data and make sure that you have added all the necessary properties. If the problem is saved, also contact the JavaScript problem fixing problems for searching.

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