How to configure recipes marking for your site in Yandex

For which sites is the markup of recipes in Yandex suitable

This marking will be useful for Culinary sitesas well as for any resources that place recipes for cooking. If your site is dedicated to cooking, recipes or related topics, adding recipes marking will help improve the visibility of your site in search engines such as Yandex.

What adds marking to the search results to Yandex

Adding recipes marking in the page of the page helps the Yandex search engine to highlight important details of the recipe. This can be a list of ingredients, the number of servings, cooking time, as well as an image of the process or the result of cooking. Marking simplifies the perception of information by users and helps them quickly choose the desired recipe in search results.

An example of a display (may change over time):

How to configure recipes markings on your site for Yandex

In order for Yandex to correctly interpret the page with the recipe, you need to structure the data by indicating which page elements are responsible for specific semantic units, such as ingredients or the method of preparing the dish.

To transfer data to Yandex, you need to use markings with the types indicated below. One of the popular methods is the use of schema.org (recipe) markings.

Schema.org recipes marking for your site in Yandex

Schema.org marking helps Yandex and other search engines correctly process information about recipes. The below fields are mandatory and recommended for the correct work with the results of the search in Yandex.

Mandatory field marking fields

NAME - name of the recipe or dish;
Recipping - the ingredient of the recipe and its number (there may be several);

Recommended field marking fields

recipeinstructions - step -by -step preparation instructions;
Recipeyed - the number of servings;
Totaltime - the total cooking time in ISO 8601 (for example, PT45M for 45 minutes);
Preptime - time to prepare ingredients;
Image - link to the image, for example, the preparation process;
Nutrition - information about the nutritional value of the dish (calories, carbohydrates, etc.);

Additional fields to improve snippet in Yandex

Resultphoto - link to the image of the finished dish;

An example of a recipe marking for your site in Yandex


 Курица в пиве с рисом
 Этот рецепт был найден в тибетском монастыре...
 
 
 После приготовления получите 4 порции
 Время приготовления: 45 минут
 
 Ингредиенты
 
 1 курица
 5 л пива
 соль
 перец
 специи по вкусу
 
 Способ приготовления
 
 Нарезать курицу на кусочки, посолить, поперчить.
 Залить курицу пивом, поставить в духовку.
 Запекать при 180 градусах в течение 40-45 минут.

How to use HRECIPE micformate for your site in Yandex

HRECIPE is a marking standard that uses (x) for culinary recipes. With it, you can designate the ingredients, preparation instructions and other elements necessary for the correct processing by search engines, including Yandex.

Checking the marking for your site in Yandex

In order to make sure that the markup is correctly configured on your site, you can use the microdulator validator. This will help to verify the correctness before sending Yandek data and other search engines.

Conditions for using recipes marking on your site in Yandex

So that your page with the recipe is correctly processed by Yandex, follow the following requirements:

The site should be devoted to cooking or recipes;
Each page should contain only one recipe;
The marking should accurately correspond to the contents of the page in order to avoid errors such as the indication of the wrong ingredients or the preparation time;

Responsibility for the correctness of the data lies on the owner of the site. In case of inconsistency of information, Yandex may decide not to use the markings of your site to display in the search results.

If you have questions about setting up or other aspects of SEO, you can contact the specialists of the company "SEO.computer" by email info@seo.computer or through WhatsApp: +79202044461.

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