✅ How to choose an SEO contractor

Hello, my name is Denis and I am an entrepreneur. Over the years of my work, I have been able to work with various SEO agencies, and I want to share with you my experience in selecting contractors and organizing work with them.

This experience can be useful to anyone who is currently looking for an SEO specialist. After all, the issues of work control and pricing often remained unclear to me.

For example, I was always interested in what exactly was happening to the site, what actions were being taken and why. Where is the project heading and what alternatives are there to achieve the goal?

I also wanted to hear not abstruse terms, but specific actions based on real sources and understandable to me. And, of course, it was not clear why over time the contractor’s volume of work decreases, while I continue to pay the same money.

All these questions became the basis for writing this article to help other entrepreneurs quickly find a quality contractor.

Next, I'll talk about what really affects search results and what doesn't, as well as my successful experience working with an SEO agency that helped me build an effective strategy.

What really affects search results?

Let's figure out what factors are important for SEO promotion.

Today there are two main search engines on the Russian-language Internet - Yandex and Google. There are quite a lot of factors influencing the position of a site. However, I will highlight only the main ones for each search engine.

Yandex:

  • Website loading speed.
  • Behavioral factors such as last click. This means that if a user went to your site and never returned to the search results, Yandex considers that your site satisfies their request.
  • Regionality. It is important that your site is registered in Yandex.Directory for the corresponding region.

Google:

  • Website loading speed.
  • Link mass. This is the number of sites linking to yours and their authority in the eyes of Google.
  • Domain age. Domain longevity can play a role in search rankings.

As you can see, there are many factors, but if you consider the main ones, you will be able to understand what exactly you need to pay attention to after conducting an SEO audit.

Pricing

Pricing is one of the most important things when it comes to working with SEO agencies.

SEO services are often sold at a fixed price rather than by hourly hours. However, sites can differ significantly from each other, and their promotion may take different amounts of time.

As a result, small sites are overcharged and large projects are not given the attention they deserve because specialists have a time limit and the work is done to a lower quality, which in turn affects the results.

For example, one site may require 3 hours for an audit, while another may require 10, and their price may not be the same.

Communication with an SEO specialist

As I already said, one of the problems when working with SEO specialists was that it was not always clear to me what exactly was being done on the site and why. I couldn't check whether the job was done or not.

As a rule, I did not communicate with the SEO specialist himself, but with the sales manager who initially sold the service and then tried to retain the client.

The problem was that this specialist did not always understand the depth of the SEO problem and could not offer me real solutions that would make a difference to my business.

Everything changed when I started working with an SEO agency, where reporting was provided directly by the SEO specialist working on my project.

Every month I was provided with a detailed report, all activities were explained, and we discussed the work plan for the next month based on goals and budget.

This approach became the quality standard for me that I applied when building my in-house SEO team and later a full-fledged SEO agency.

If you want to work with professionals who provide clear and understandable reports on the work done, and also explain every action, then you should look for a company with this approach.

If you have questions or need help with SEO, don't hesitate to reach out. We are always ready to help you achieve your internet marketing goals.

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