Greetings everyone! Today I want to look at what SEO is, how its cost is calculated and what factors influence the price of promotion. We will consider all possible options for cooperation with contractors to understand what awaits you if you decide to order an SEO service.

What are your options for working with an SEO contractor?

When interacting with SEO contractors, you can usually choose the following cooperation models:

By position. This is one of the old options that was popular many years ago. The bottom line is that the contractor undertakes to bring a certain number of keywords to the top. However, you can’t always be sure that these positions will bring the necessary traffic or orders.

Pros: There is a visible result (positions are actually growing), the site is moving in search engines, basic work is being done.
Cons: Positions may not lead to traffic, and traffic may not lead to orders. Performance needs to be tracked separately and work on the site may be minimal.

By traffic. In this model, the contractor promises to attract a certain number of visitors to the site. However, this does not always guarantee an increase in conversions, and in some cases traffic boosting may be used.

Pros: Traffic appears, the site receives additional visits, which can help with indexing and trust in search engines.
Cons: Traffic may not be targeted and, as a result, will not lead to orders. It can also be difficult to track how much traffic actually came from your SEO efforts.

By leads. This option involves payment only for real applications from site visitors. It seems ideal for clients as it allows them to pay only for results.

Pros: Visibility of the result (applications are received), work is carried out on SEO, as well as on the website, which gives a higher probability of receiving target clients.
Cons: The cost of such promotion can be quite high. In addition, applications can be inflated, and not all of them will lead to sales.

Subscription fee. This is an option that suits low-end clients and allows you to pay a flat fee for a specific set of SEO services.

Pros: There is a guarantee of work on the site, usually for a long period.
Cons: There are no guarantees of growth in positions, traffic and orders. The work may be carried out at a basic level and further analysis of effectiveness will be required.

In almost any option, it will be necessary to monitor the effectiveness of the work performed. It is recommended that the contractor provide reporting based on actual data.

Which SEO promotion option should you choose?

In most cases, for long-term use, the most effective option is a subscription fee or fixed-rate model. Despite certain disadvantages, this model is more honest for the client and effective over a long period of time.

This approach is suitable for small companies or for businesses at the initial stage, when it is not possible to invest large amounts of money in promotion, but you need to have a stable flow of work and analyze the results.

What will I get if I pay 50,000 rubles per month for SEO?

In order to understand what exactly you get for this money, let's do a little calculation. On average, one SEO specialist serves from 5 to 20 clients. If you take 12 clients and 50,000 rubles a month, then each specialist will work with you 13 hours a month.

Part of the time is spent on reporting, communicating with the client and carrying out other organizational activities, so the actual time for SEO work remains less - about 6-8 hours per month, or 1.5-2 hours per week. If the number of clients increases, then the specialist’s attention will be significantly limited, and 1-1.5 hours a week will be allocated to each client.

Internal kitchen. Or SEO through the eyes of a specialist.

In practice, an SEO specialist rarely works with each client for 13 hours a month, because tasks can overlap each other, and new requirements from clients can change priorities. For example, if one client persistently demands intervention, all the attention of the specialist will be directed to solving his problems, to the detriment of other projects.

This means that less demanding clients may not receive sufficient attention, and the specialist's work may be redistributed with other tasks.

I didn’t understand from the numbers - what will I get?

In order to understand what you get for your money, it is important to consider that SEO cannot be done without human labor. Automation, AI or neural networks cannot qualitatively replace manual work, especially when it comes to detailed analysis and development of the project.

The minimum set of work, which will include a technical audit, drawing up technical specifications, creating new pages and constant work with content, will take at least 12-15 hours per month.

Simplified Contractor Business Model

As for the contractor’s finances, if a specialist earns 90,000 rubles per month, then to serve 12 clients the contractor will spend approximately 31,500 rubles on the payroll fund, and the rest, about 15,500 rubles, will go to cover the company’s expenses.

This suggests that if you want better services, you need to either increase your budget or expect the results to be limited, depending on the workload of the specialists.

How to get more jobs?

To get more work, you need to increase your SEO budget. This will result in the contractor being able to devote more time to your project, which in turn can improve results.

However, it is worth considering that reducing costs by using less experienced employees or automating work will not always lead to the desired results.

If you have additional questions or want to discuss the features of SEO services, you can write to us by email: info@seo.computer

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How much does SEO cost? Let's break it down into molecules.