Leave a request
SEO is an effective and inexpensive channel to attract customers via the Internet. It continues to work even after the end of cooperation with the optimizer. But how much do the services of SEO specialists cost and what will you have to pay for, even if you decide to promote the site yourself?
Prices for SEO services vary from 10,000 to 100,000 rubles per month, depending on the level of specialists, assigned tasks, time and resource costs for the project. Let's look at where this money goes.
The cost of an hour of work for an SEO specialist can range from 1,000 to 3,000 rubles. You can find cheaper providers on service exchanges, but, as a rule, their qualifications leave much to be desired. A mid-level SEO specialist who is able to set goals and achieve good results charges from 1,500 rubles per hour of work.
Contacting agencies will cost more, since in addition to the work of an SEO specialist, you will have to pay for the work of an account manager, analyst and other specialists. In some large agencies, the cost of services can reach 150,000 rubles or more per month. However, it is worth understanding that a high price does not always mean greater efficiency compared to freelancers or internal optimizers.
It is important to understand that you are paying for experience and analytics, two key factors that determine SEO success. This can be compared to medicine, where success depends not only on technology, but also on the qualifications of a particular specialist.
For quality promotion you need professional tools. With their help, competitor analysis, semantic core collection, content parsing and other important processes are carried out. Without these services, full-fledged SEO is impossible.
For example, some services, such as tools for analyzing competitors’ requests, cost about 2,000 rubles per month. Without such tools, it is impossible to conduct a high-quality website audit.
Even if you use free programs to collect keywords and data, you will still have to pay for additional services, such as anti-captcha or proxy services, to speed up and simplify the work.
There are also paid programs for SEO analysis, such as KeyCollector or others, whose license costs about 2,000 rubles. Some programs are only available with an annual subscription, and the cost of such subscriptions is about 10,000 rubles per year.
Of course, there are free alternatives, such as the SiteAnalyzer parser, but they cannot always replace more powerful commercial programs such as Screaming Frog Seo Spider.
Links continue to be an important element of search engine promotion. We discuss the purchase of links in a separate article, but at this stage it is enough to say that links are most often purchased on specialized exchanges. Temporary links will cost 30-100 rubles per unit per month, while “eternal” links placed in articles can cost from 100 to 500 rubles per unit.
The more authoritative the site that posts the link, the more expensive it will cost. In some cases, such expenses are justified, since high-quality links can significantly affect the promotion of the site.
If you are promoting a website on Google, it is recommended to allocate at least 5,000 rubles per month for a link budget.
Content is one of the most expensive components of SEO. One text of average complexity, ordered on the copywriter exchange, will cost from 300 to 500 rubles, but it will be rather average quality content.
A good article written by an expert and capable of getting to the top of search engines can cost from 2,000 to 10,000 rubles.
Additionally, if you need videos or photos, that will also require additional investment. Videos shot by professionals can cost from 10,000 to 60,000 rubles, depending on the complexity and scale of the project. The illustrations and photographs you use on the site must also be unique, otherwise copyright issues may arise.
If you're just starting out in your business, you may not have the budget for a full-fledged SEO strategy. However, the sooner you start doing SEO, the faster you will become profitable. At the start, you can limit yourself to one-time work, consultations and minimal budgets, which will allow you to start promoting without large expenses.
Later, if you decide to improve your promotion strategy, you can decide whether you need to hire your own team or use an agency.
If you don't have a budget for SEO, it's worth exploring the topic yourself. There is plenty of material online to help you understand the basics of SEO. Answers to many questions can be found on specialized forums and blogs.
You can also seek help on platforms like Yandex.Q, where professionals are ready to share useful information. While these are not full-fledged consultations, sometimes you can get good SEO advice.
Subscribe to my channel, where I share useful information for website owners and beginner SEOs.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer. We are always ready to help!
ID 8891
