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How is the cost of website promotion determined? Which payment model is most profitable: fixed price or hourly? And how can SEO agencies deceive you? Let's find out!
First, let’s figure out what the cost of a highly qualified SEO specialist consists of.
I work as an independent SEO specialist and will share my costs, which are similar to those of an agency SEO department. Prices shown include all fees.
1. SEMRUSH (~13,500 RUR) - a tool for keyword analysis, competitive analysis, site audit, link tracking and other data that helps improve site visibility in search engines.
2. keys.so (RUR 9,300) - a tool for working with the semantic core and tracking the success of competitors and the seasonality of keywords.
3. CheckTrust (RUB 3,990) - a service for checking the quality of link donors, used when purchasing backlinks.
4. linkcheck.io (RUB 2,700) - a tool for monitoring links to check their availability and indexing.
5. Moo.Team (990 RUR) - a system for organizing work on SEO projects and tracking tasks.
6. Mindmeister (750 RUR) - a tool for creating mind maps, used to develop page structure and plan functionality.
Every month I spend about 17,730 rubles. for basic tools. These expenses are divided between the projects that I lead. Usually there are no more than 10 average projects, which makes these costs optimal.
To these costs you can add small costs for services such as removing positions for keywords, or restrictions on key clustering. But these are all small details.
Additionally, there may be additional costs for paid programs such as Netpeak Spider or ZennoPoster, which SEO specialists use to automate processes.
A good SEO specialist always follows the latest changes in the SEO field and constantly improves his skills.
I completed SEO training, worked with parsers and neural networks, and also participated in closed SEO events.
These costs, which I incurred in a year, per month, show only a part of the real value of this knowledge and experience.
The average cost of labor for an experienced SEO specialist is about 1,500 rubles. in an hour. After deducting taxes and other mandatory deductions, such a specialist costs the company approximately 290 thousand rubles. per month.
The net man-hour of a private SEO specialist with tools and expenses is about 1,700 rubles.
A pure man-hour of an agency specialist can be about 2,000 rubles.
For an agency, the cost may be higher due to overhead costs such as office rent, equipment depreciation and other needs. The approximate price structure for the work of an SEO specialist in an agency can vary from 3,000 to 10,000 rubles. and higher.
The number of hours an SEO specialist spends on a project depends on many factors, such as the size of the project, competition in the niche, goals, and number of keywords. On average, a corporate project takes 30 to 40 hours per month.
A private SEO specialist usually works on 5 projects at a time, while an agency can take on more projects, increasing income. In agencies, less experienced specialists, such as juniors or middles, may work on routine work, while senior specialists are engaged in strategy and control work.
There is often a deception hidden here - your tasks can be performed by less experienced employees, and not by the specialists who promise you at the start.
1. If you are working with a private SEO specialist, then it is optimal to use the Time material model. You pay only for those services that are actually needed and for the work performed.
Advantages: you do not overpay, but order only the services you need.
Disadvantages: You need to be prepared to have a team of specialists to handle the full range of SEO strategy work.
2. If you want to completely entrust the project to an SEO specialist, then it is better to choose a model with a fixed payment. This allows you to plan your budget in advance, as you will be provided with accurate quotes for the full range of work.
Advantages: ease of budget planning.
There are no downsides, but you may find it more difficult to get an accurate estimate of all tasks up front as additional work may appear along the way.
When you work with an agency, in both cases you may be offered additional services. Agencies are usually motivated to increase profits, so there is always a demand for additional sales.
As a private practitioner, I take an honest approach and strive for transparency and long-term cooperation with clients.
If you have questions or want to discuss your project, you can write to our SEO studio "SEO COMPUTER" with any question at email info@seo.computer.
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