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Before revealing the essence, it is important to immediately emphasize that the article is not of a conflicting nature, but is purely informational.
SEO, or search engine optimization, is the process by which websites strive to rank at the top of search results, such as the TOP 10 in search engines, in order to attract as many users as possible. The goal of website owners is to get on the first page of search results, because this is how they get the attention of potential customers. And in this market there are many specialists, services and companies involved in SEO promotion, claiming that with the help of SEO you can get clients “for free”. But is this really so?
Let's find out: Are SEO clients really free clients? In fact, this is not true. This was a myth a few years ago, but today the situation has changed a lot. When a user enters a query in a search engine and goes to the site from the search results, the transition itself can be conditionally free. However, for these transitions, site owners pay money monthly for SEO services in order to promote their site and get into search results for the right queries. In large cities such as Moscow and St. Petersburg, the cost of SEO promotion can range from 30,000 to 50,000 rubles per month, and in the regions - from 20,000 rubles per month.
So where are these “free clients” from SEO? In reality, such clients do not exist. Previously, by purchasing link mass, it was possible to bring a site to the TOP in 1-2 months. Now, taking into account many factors influencing ranking, the process of getting into the TOP of Yandex or Google can take from 6 to 8 months. This is due to the fact that more than 200 factors influence a site’s ranking in search results, and despite the attempts of some experts to claim that they know exactly which factors are most important, there is no exact data on this issue. For example, links have less and less weight for ranking, and the more complex algorithm of Yandex and Google makes promotion more labor-intensive. Thus, the process of getting into the TOP from the moment SEO promotion begins will take 4-6 months, and the cost of SEO clients can ultimately amount to, for example, 120,000 - 180,000 rubles for large cities. And that doesn’t even take into account additional costs such as content creation and technical optimization.
The important point is that this is not a criticism of SEO as a tool, but rather an attempt to provide more honest information to entrepreneurs. It is important to understand that SEO is a tool that brings customers in the long term, unlike tools such as contextual advertising, which allows you to get customers much faster. Each of these tools is important, and combining them produces the best business results.
It is important to be careful when choosing SEO specialists and companies. Some professionals may deliberately mislead you by promising “free” clients when in fact SEO services are a serious investment. Don't forget that quality SEO takes time and effort, and search engine advertising, although more expensive, can bring results much faster.
It is important for advertisers to understand that successful SEO requires time, patience and regular expenditure. So be prepared for long-term cooperation with SEO specialists, as well as the need for additional investments in promoting your site. Choose specialists responsibly and always carefully check the promises they make to you.
SEO studio "SEO COMPUTER" is always ready to help you understand complex SEO optimization issues. Write to us at info@seo.computer with any questions.
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