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Technically, there is no limit to the number of keywords that can be used in an article, but it is important to approach this issue wisely. It is best to use query clustering, which will allow you to group similar keywords. If phrases belong to the same cluster, they can be used on one page, but if they belong to different clusters, it is better to distribute them across several pages.
Research shows that pages that rank highly often rank for multiple queries, sometimes reaching hundreds or even thousands of keyword phrases. The more authoritative the page, the wider range of queries it can cover. However, this does not mean that you need to mindlessly “stuff” a lot of phrases into the text. The main thing is that the content remains useful and interesting for users.
Why do some experts warn about the risks of using too many keywords? This is due to two main factors. First, successful pages often use not only main keyword phrases, but also long tail (low-frequency phrases) that are easier to integrate into the text. Secondly, many people use keywords incorrectly, doing it mechanically, without taking into account the specifics of the topic. This leads to the creation of unnatural content that is easily recognized by search engine algorithms, which can lead to penalties.
Often such pages, especially those that are overly optimized for LSI semantics, receive low scores on the YMW metric, since key phrases are “lumped” into n-grams (most often bigrams and trigrams). This is not always noticeable on first reading, but is easily detected by algorithms that can detect such inconsistencies. The more key phrases you try to insert into the text, the less natural it becomes.
However, if you are an expert in your field, your content is valuable to the user and answers his needs, you can use as many key phrases in the article as necessary to fully cover the topic. The main thing is to maintain the naturalness of the text and ensure that it meets the needs of the audience.
If you have any questions about SEO optimization, do not hesitate to contact the SEO studio "SEO COMPUTER". We will help you effectively promote your website. Write to email info@seo.computer.
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