How long to wait for results from SEO promotion

Many entrepreneurs who are looking for specialists to promote their websites often wonder how long it will take to get tangible results from SEO.

A key aspect of this issue is defining what exactly counts as a “result.” If at the stage of signing the contract it is not discussed what exactly is meant by results and how they will be measured, this can lead to misunderstandings during the work process. One of the common mistakes is insufficient specification of client requirements. For example, marketers may work to increase traffic and conversion, and the customer will expect an increase in sales, which is not always directly dependent on SEO optimization.

How long does it take to demonstrate results?

There are two main approaches to solving this issue:

• The client sets his goals, and the contractor selects the necessary methods to achieve them.
• The client agrees to the terms proposed by the contractor.

The first option seems logical: the customer identifies his goals, and the contractor chooses a solution that meets these goals. However, in this case, the optimizer may be forced to make compromises, which may affect the quality of work.

In the second option, when the client agrees to the contractor’s terms, it must be taken into account that the completion time will be longer. However, this may mean that the contractor will be able to take the site to a higher technical level, which will ultimately lead to better results.

From practice

One of the clients approached with a site that was visited by 500 people per month. The optimizer's assessment showed that the work would take 3 months, plus another month for the changes to be indexed by search engines. It was expected that in the fifth month the site's visibility would begin to increase.

The manager told the client that results would be visible in 5 months, but did not specify what exactly this result would be. The client assumed that sales would begin to increase within 5 months. When the traffic began to grow, and sales remained at the same level, the customer expressed dissatisfaction because he did not see a connection between the increase in traffic and the increase in profits.

If the business is seasonal and the customer contacted at the beginning of the season, then by the end of the season, when the planned result should be achieved, the conversion may fall and there will be no increase in sales at all.

If you have any questions about SEO promotion, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.

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