Hotels of your site in Yandex: Settings and Optimization

• For which sites in Yandex
• What is added to the search results in Yandex
• How to configure the display of hotels in your site to Yandex
• Cashback display in the search results in Yandex

For which sites in Yandex

Aggregators and sites representing placement objects.

Note: The objects here mean hotels, campsites, glMPISS and guest houses of your site, if applicable.

What is added to the search results in Yandex

The search results in Yandex may contain photos, names, addresses, ratings, prices and conditions of placement in objects. Also displayed marks on the map. When the user is looking for information about the options for living, the search in Yandex can show him a carousel from objects of objects that best meet the request. The buttons over this result allow you to clarify the request (for example, change the dates or number of residents) without leaving the search results page. You can also open the card and select the object by its location.

Example of display: The design can vary depending on the new Yandex updates.

How to configure the display of hotels in your site to Yandex

To connect placement objects and aggregators to Yandex, follow the following steps:

1. Connect to one of the aggregators:

• The official website of the aggregator
• Partner platform for integration with Yandex
• Placing modules on the site with partners Yandex

Connection to the aggregator will display information about the availability of numbers, prices and other parameters on the page in Yandex.

If your site is not connected to the aggregator, the objects of objects will show general information without information about the cost and availability of numbers.

2. To connect the aggregator, follow the following steps:

• Request the connection through the form on the Yandex website.
• Conclude an agreement with Yandex (may be paid).
• Integrate the API to transfer data on numbers, prices and accessibility.
• Provide the preparation and transfer of current reservation data.
• Prepare and transfer the logo of your organization to display in Yandex.

Cashback display in Yandex

If users of your site are booking hotels through Yandex aggregation cards, cashback can be displayed for booking, which can be used for future purchases. Keshbek can be credited to different programs, for example, points from the reservation system.

In order for the cashback to begin to display in the object of the object, it is necessary to transmit information about the program through the API. It is important to configure the update of cashback data at least once a day.

Keshback connecting conditions to Yandex:

• Keshbek is charged for booking.
• 1 cashback score is 1 ruble.

To connect a cashback, follow the following steps:

• Submit through the API data on users who are available cashback.
• Configure data transfer to Yandex by indicating the cashback program and its conditions.
• Add your cashback program that will be displayed in the product card.

How integration works with Yandex

Aggregators transmit data on the availability of numbers and prices through the API, and these data are compared with information from other aggregators. In Yandex, blocks are formed with sentences for each object, which are shown in an increase in value.

When the user selects the offer, he goes to the aggregator page for booking. After booking, the aggregator transfers data on the operation through the API.

Requirements for aggregators

• The aggregator must be responsible for the accuracy of data and compliance with the law.
• The aggregator should have a mobile and desktop version of the service.
• The object on the aggregator website should be a legal entity or individual entrepreneur.
• The activity of the aggregator must comply with the legislation of the country of its registration.

The aggregator must also provide user support through the built -in communication channels or specify their contact details.

To receive additional assistance, you can contact the SEO companion CEO On any question on email: info@seo.computer or through WhatsApp: +79202044461. ID: 107