Hotels of your site in Yandex: how to improve the search results

• For which sites in Yandex
• What is added to the search results in Yandex
• How to configure the display of hotels in your site to Yandex
• Cashback display for your site in Yandex

This is an outdated version of the document that has ceased to be valid 11.10.2024. The current version is available at: https://yandex.ru/support/webmaster/search-ppeareance/hotel-list.

For which sites in Yandex are hotels display

Suitable sites for displaying hotels to Yandex are aggregators and sites of objects.

The objects hereinafter mean hotels, campsites, glampings and guest houses.

What is added to the search results in Yandex

The results of the Yandex search show photographs, names, addresses, ratings, prices and conditions of placement in objects, as well as marks on the map. When the user is looking for information about the options for living, Yandex can show a carousel with objects of objects that most correspond to the request.

The buttons located above this result allow the user to clarify the request (for example, change the dates and number of residents) without leaving the search results page. You can also open the map and select the object, based on its location on the ground.

Example of display: (design can change).

How to configure the display of hotels in your site to Yandex

To connect hotels display on your site in Yandex, you need to go through several stages:

• Connect to one of the aggregators.
• Place the reservation module from the aggregator on your site.
• If you connect the aggregator, make sure that the data provided contain information about numbers and prices.
• It is also possible to register your site in Yandex organizations so that information about your hotel is displayed in the search results.

Cashback display for your site in Yandex

To display a cashback in the hotels of your site in Yandex, it is necessary to transmit information about the relevant cashback programs through the API. This will allow users to see a cashback that can be used for subsequent purchases.

An example of a cashback display: (design can change depending on the program).

How to connect cashback to Yandex for hotels in your site

In order for the cashback to display, the following steps must be performed:

• Prepare users who are available to cashback.
• Submit the information through the API, updating the data at least once a day.
• Fill out the application for the connection and indicate for which users a cashback is available, as well as a brief description of the program.
• Submit the Favocon of your cashback program to display in the product card.

Requirements for aggregators to display hotels in your site in Yandex

Aggregators must comply with a number of requirements such as ensuring data relevance, compliance with legislation and accessibility for users on desktop and mobile versions of the site. They should also provide the opportunity to familiarize themselves with objects and pay for reservation through their platform.

To obtain additional information about setting up and connecting hotels display on your site in Yandex, you can contact the SEO.computer SEO company at the address: info@seo.computer Or whatsApp +79202044461.

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