Hotels: impact on the search results and settings of your site in Yandex

• For which sites
• What adds to the search results
• How to configure
• Cashback display

This is an outdated version of the document, which was replaced by the current version. To get acquainted with the new version, go to the corresponding page.

For which sites: connecting hotels on your site in Yandex

This process is relevant for aggregators, as well as for sites that provide information about hotels, campsites, glampings and guest houses. Such sites can use data on sentences to display information in the search results in Yandex.

Note: The “objects” in the text mean hotels, campsites, glampings and other similar placement objects.

What is adding to the search results your site in Yandex

When users are looking for information about placement options, the search results may contain a carousel with objects of objects that are best consistent with the request. This includes images, names, addresses, ratings, prices and living conditions, as well as marks on the map. Users can clarify requests by changing dates or number of residents without leaving the pages of search results, and can view a map with the choice of objects on it.

An example of a display (design may change):

How to configure hotel display on your site in Yandex

For the correct display of objects in the search results of Yandex, you must connect to the aggregators or register your object on the Yandex platform.

Connecting aggregators:

• 101khotels.kom
• Ostrovov.ru
• Tutu.ru
• Twil.ru
• Othello
• Yandex Travel

If you are the owner of the placement object, you can display information about available numbers and prices, as well as other important information. You can also connect the reservation module on your site for integration with Yandex travel.

To add your object to the results of the Yandex search:

• Go to the organization’s page on the Yandex platform.
• Press the "Add" button and fill out the necessary fields to display information about your object.
• Bind your site by indicating its address in the "site" field in the profile of your organization.

How to work with aggregators to display information about your facility in Yandex

If you want to connect your object as an aggregator, you need to take a few steps:

• Send an application for connection through a special form.
• Wait for the connection with the manager who will clarify the details.
• Conclude an agreement with Yandex.
• Prepare technical integration to transmit data about objects through the API.
• Provide the logo of your organization.
• Take an integration performance check.

After connecting, the aggregator will transmit information about the presence of numbers, cost and accessibility, as well as reservations committed through the aggregator website. These data will be automatically displayed in the search results of Yandex.

Cashback display in the search results of Yandex

In the search results, Yandex may be displayed by cashback for booking and payment of hotel services. This allows users to receive bonuses that can be used for future purchases. In order for the cashback to be displayed in the object of the object, it is necessary to transmit data about the cashback program through the API.

Keshbek connection conditions:

• Keshbek is accrued for current reservations.
• 1 cashback score is 1 ruble.

How to connect a cashback display on your site in Yandex

Steps for connecting cashback:

• Submit through the API data on users that can receive cashback.
• Make sure the data is updated at least once a day.
• Fill in the application for connecting a cashback and specify information about your program and users that can receive cashback.
• Add the cashback program in the SVG format, size 120 × 120 pixels).

After connecting, the cashback will be displayed in the product card, if this corresponds to the conditions of the program.

To obtain additional information and consultations on the configuration of cashback and other aspects of working with Yandex, you can contact the SEO.computer SEO companion. Experts will help you configure the system and give recommendations on the safety of your site. You can contact by email info@seo.computer Or through WhatsApp +79202044461.

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