Very often, during the work process, additional costs appear that were not announced initially. These may include not only the costs of repairs, advertising or travel, but also unexpected payments for SEO promotion. These hidden costs can be used by unscrupulous providers to create the impression of better deals by offering low prices at first and then increasing the budget. How to avoid such situations? What hidden fees may arise during SEO promotion?
- One of the most common hidden fees is the cost of external links. They are crucial for ranking in search engines like Google. The cost of such links can vary from zero to significant amounts. On specialized platforms you can find offers that cost more than 100,000 rubles per link. Of course, if this point is not taken into account in the calculations, then the offer will look much cheaper. At the same time, the problem with links is often postponed for 2-3 months, and when the time comes to increase the budget, changing the conditions is no longer so easy.
- Sometimes the budget also does not include the costs of programmers and copywriters. There are rarely projects where there is no need to create texts, and all edits on the site can be done only by SEO specialists. For example, in our case, the costs of website development, writing texts and content can amount to more than half of the monthly budget. Imagine how this affects the offer price if these costs are not taken into account from the beginning.
- The external link budget, as mentioned, is the most common hidden charge. Link prices can vary greatly, and when they are not agreed upon in advance, the final cost of the project ends up being significantly higher.
- Sometimes there are cases when the calculation does not include work performed by third-party specialists, such as programmers or copywriters. Therefore, it is important to always clarify what work is included in the proposed amount and what additional resources may be needed to complete the project.
When are additional payments the norm?
There are situations where additional costs become unavoidable. Let's consider several such cases:
- Working with a freelancer - often such specialists evaluate only their own work. Therefore, it is important to clarify in advance what exactly is included in the price and what work will require additional costs.
- Forced work - if urgent tasks are required, for example, launching a new product category in an online store before major holidays, this may require additional resources and a rapid increase in the budget.
- Implementation of customer wishes that are not included in the original plan. For example, if the customer decides to add additional functions that were not initially provided, such as creating landing pages for contextual advertising. In such cases, it is more profitable to pay the current contractor extra for completing the work rather than hiring new specialists.
- Increasing the scope of work - there are situations when customers want to expand the scope of work because they see positive results. In such cases, additional costs are inevitable.
How to avoid hidden fees?
There are no hidden fees in our company. All work and expenses are prescribed in advance, and additional payments are possible only at the initiative of the customer.
If you decide to work with another contractor, be sure to clarify what is included in the price, and do not hesitate to ask whether the budget includes the cost of links and programmer work.
If you have any questions or need advice, you can contact the SEO studio by email info@seo.computer.
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