Goods in Yandex pictures for your site

• For which sites in Yandex
• Which adds to the search results to Yandex
• How to configure the display of goods to Yandex
• The conditions for display of goods in Yandex

For which sites in Yandex

This function is suitable for online stores and marketplaces of your site. Using pictures of goods allows you to improve the visibility of products in the search results and expand the audience.

Which adds to the search results to Yandex

The response in the search results at the request of the pictures may contain not only the image, but also the additional data about the product. This can be a photo, a brief description, price and information about discounts or bonuses. Such information is displayed as a selection of cards of goods that correspond to the user's request. It is also possible to display information about the product directly in the picture. All these data are formed automatically on the basis of information provided by the site or processed by the search robot.

The user can click on the product card to see more detailed information: offers and prices from other stores, similar goods or images, as well as go to the store’s website for making a purchase.

How to configure the display of goods to Yandex

In order for your goods to appear in the results of the search for Yandex pictures, it is necessary to use the marking of Schema.org to describe the characteristics of the goods. Marking should be made using data types Product And Offer or Aggregateofferwhich allows Yandex to correctly process the information and transfer it to the search results.

Mandatory field fields:

• NAME (Text) - name of the goods, is indicated as a property Product.
• Description (Text) - a description of the goods, is also indicated as a property Product.
• Price or LowPrice (Number) - Product price. Price It is indicated as a property Offer, LowPrice - As a property Aggregateoffer.
• pricecurrency (Text) - currency used to indicate the price, for example, RUB for rubles.

In order for the price to correctly display, in the case of use LowPrice The price will be shown as "from n rubles". It is recommended to indicate the minimum price of the goods if it changes depending on various parameters (for example, volume or size).

An example of the correct markup:

<div itemscope itemtype="http://schema.org/Product">
 <h1 itemprop="name">Товар 1</h1>
 <span itemprop="description">Описание товара</span>
 <img src="https://example.com/image.jpg" itemprop="image">
 <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
 <span itemprop="price">999</span>
 <span itemprop="priceCurrency">RUB</span>
 </div>
</div>

The conditions for display of goods in Yandex

For the correct display of information in the search results of Yandex, it is necessary that the data on your site meets a number of requirements:

• The marking should be correctly decorated and not contain errors. To check, use the appropriate tools in Yandex webmasters.
• Each page should present at least one product with correct characteristics.
• Yandex can use the information marked in Schema.org format if it helps to solve the user problem.

It is not guaranteed that the data will certainly appear in the search results, since Yandex reserves the right to use information at his discretion.

How to transmit information about goods to Yandex

In order for your goods offers to fall into the search results, it is necessary to transfer them through a feed in YML format. This can be done using plugins for CMS or manually, creating a link to a commodity feed.

To transfer the feed via Yandex, open the Yandex of goods personal account and add the feed indicating the link to the file in YML format. It is also possible to pass the feed through the API webmaster for automatic integration.

The conditions for using FIDs and responsibility for these goods

The site is responsible for the correctness and relevance of information, as well as for the compliance of proposals with the established requirements. Yandex reserves the right not to use the site data in the search results if they violate the conditions of placement. It is recommended to install Yandex Metric for effective personalization of the search results, which can positively affect the conversion.

In case of questions, you can contact the SEO company "Seo.computer" by email info@seo.computeras well as whatsApp: +79202044461.

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