Goods in Yandex: for what and how to set up for your site

This is an outdated version of the document that has ceased to be action. The current version is available on the link: goods in Yandex Pictures.

For which sites are goods available in Yandex?

Products can be displayed for sites such as online stores and marketplaces posted on your site in Yandex.

Which adds to the search results to Yandex

When the user is looking for pictures, Yandex can supplement the result with data about goods: photography, description, price, information about discounts and bonuses, if such goods correspond to the user's request.

After choosing a product, users can see additional offers related to the goods, as well as go to the store where this product is offered. This significantly improves the visibility of the goods in the search results of Yandex.

How to set up goods for your site in Yandex

In order for your goods to be displayed in the search results of Yandex, it is necessary to provide relevant information about the goods. This can be done using Schema.org markings.

Using Schema.org, you can mark information about the product using types Product And Offer or Aggregateoffer. This will allow Yandex to process and transfer data that will be displayed in the search results.

How to mark goods for your site in Yandex

The main mandatory marking fields:

• NAME (Text) - product name (Product property)
• Description (Text) - Product Description (Product Propet)
• Price or LowPrice (Number) - Product price (Offer or AggregateOffer)
• PriceCurrency (Text) - currency (property Aggregateoffer or Offer), is indicated with the currency code according to ISO 4217, for example, RUB rubles.

Example of product markings:

How to transmit information about goods to Yandex

In order for commodity offers to become available in the search results, you need to transfer FID with data on goods. To do this, use the YML format, which is supported by the Yandex system. This can be done through plugins for your CMS or manually using the YML generator.

Transfer of a feed of goods for your site in Yandex

To transfer the feed of goods to Yandex, you need to log in to Yandex and add the site to the webmaster. After confirming the rights, add the URL fid to the data on goods to the appropriate form on the Fids and Error page. Yandex will check the feed and after verification the data will be used to form search results.

Conditions for placing goods for your site in Yandex

You are responsible for the correctness and compliance of the data of the goods, as well as for compliance with the law. Yandex may reject the data or not use it to form a search results if they do not meet the established requirements.

To improve results, it is recommended to use Yandex Metric for monitoring and improve the personalization of search queries in Yandex.

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