General recommendations for structured data for your Google website

In order for your pages to get advanced results in the search for google, structured data should not violate Content policies for a search query in Googleincluding our antispam politicians. This page describes the general recommendations that apply to all structured data: they must be observed in order to have a chance to display in the form of an extended result in the search for Google.

If your page has a problem with structured data, this can lead to manually imposed sanctions. Manually superimposed sanctions mean that the page loses the right to display in the form of an expanded result; This does not affect her position in ordinary search results. To check if there are manually imposed sanctions, open a sanctions report on Google Search Console.

Important: Google does not guarantee that your structured data will be displayed in the search results, even if your page is correctly marked in accordance with the test for advanced results.

Here are a few common reasons why the structured data may not be displayed:

The use of structured data includes the possibility of a function, but this does not guarantee its display in the search. The Google algorithm selects the results that he believes, are the best for the user, based on many factors, such as the history of the search, location and type of device.
Structured data do not correspond to the main content of the page or may be misleading.
Structured data are incorrect in such a way that the test for advanced results cannot detect them.
Content to which structured data belongs is hidden from users.
The page does not comply with the recommendations on the structured data given on this page, recommendations for a specific type of structured data or content policy for a search in Google.

Technical recommendations for structured data for your Google website

You can verify compliance with the technical recommendations using the tool Rich Results Test and tools Url infectionwho will find most technical errors.

Format

To be Eligible for advanced results, use one of the three supported formats to mark the pages of your site:

Json-ld (recommended)
Microdata
RDFA

Access

Do not block pages with the marking of structured data for Googlebot using Robots.txt, Noindex or other access control methods.

The quality of structured data on your Google website

These quality recommendations can not always be checked using automated tools. Violation of these recommendations can lead to the fact that syntactically correct structured data will not be displayed as an expanded result or can be noted as spam.

Content

Follow politicians against spam to search for Google.
Provide relevant information. We will not show advanced results for content, which is no longer relevant.
Provide the original content that is created by you or your users.
Do not mark the content that is invisible to the page users. For example, if the json -ld marking describes the contractor, then the body -document should contain a description of this performer.
Do not mark the irrelevant or misleading content, such as false reviews or content that is not related to the main topic of the page.
Do not use structured data for deception or misleading users. Do not impersonate another person or organization and do not distort information about your belonging or goals.
Content in structured data should also comply with additional recommendations or politicians that are set out in the documentation for each type of content, for example, for Jobposting or Practice Problems.

Relevance

Your structured data should accurately reflect the content of the page. Here are a few examples of irrelevant data:

The site about sports broadcasts marks broadcasts as local events.
The site about the carpentry case marks the instructions as recipes.

Complete

Indicate all the mandatory properties that are indicated in the documentation for your type of expanded result. The absence of mandatory properties makes data unsuitable for display in advanced results.
The more recommended properties you indicate, the higher the quality of the result for users. For example, users prefer vacancies with a clear indication of salaries than those where it is not indicated; Users prefer recipes with real reviews and genuine assessments (note that reviews or grades that are not made by real users can lead to sanctions).

Location

Place the structured data on the page to which they relate if the documentation is not indicated otherwise.
If you have duplicate pages with the same content, we recommend that you place the same marking of structured data on all such pages, and not just on the canonical.

Specificity

Try to use the most specific types and names of properties defined in Schema.org for your marker.
Follow all the additional recommendations given in the documentation for your type of expanded result.

Images

When specifying the image in structured data, make sure that it corresponds to the content of the page. For example, if you indicate the image for Newsarticle, this image should be connected with this news material.
All URL images specified in the structured data should be available for indexation. Otherwise, Google Search will not be able to find and show them in the search results. To check the availability, use the URL Inspection tool.

Several elements on the page

Several elements on the page mean the presence of different types of content on one page. For example, a page may contain a recipe, a video that shows how to prepare this recipe, and information on how to find this recipe. All these elements can be marked using structured data, which will help search engines such as Google Search, it is easier to understand the contents of the page. This gives search engines a more complete picture of what the page is about and helps it display in various search functions.

Google Search understands several elements on the page, regardless of how they are located - in the form of embedded elements or individual blocks:

Invested elements: when one main element and additional elements are grouped inside the main.
Separate elements: when each element is presented as a separate block on the page. If such elements are interconnected, use @id in both elements to indicate that the video refers to the recipe on the page.

Additional tips

In order for Google Search to understand that it is the main content on the page, turn on the main type of structured data that reflects the main theme of the page. For example, if the page is primarily devoted to the recipe, make sure that it has a marking for Recipe, as well as Video and Review.
In order for the page to fully reflect the content that users see, make sure that all data marking elements are completed. For example, if there are several reviews on the page, make sure that they are all present in marking.

For all questions about SEO and structured data for your Google website, you can contact our "seo.computer" by email: info@seo.computer or through WhatsApp by number +79202044461.

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