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Today, fundamental SEO is a critical part of effective online marketing. This strategy is based on the clear requirements of search engines such as Yandex and Google and helps achieve stable and long-term results. In this article, we will look at what fundamental SEO is, its principles and steps that will help your website rank at the top of search results.
Fundamental SEO is a process that ensures that a website fully complies with modern search engine requirements. Both giants - Yandex and Google - require the same factors from all sites. By following these requirements, you can significantly improve your site's visibility and ranking. However, you can also try to resist these demands, but this will only be an obstacle on the path to success.
We recommend building a website and carrying out SEO promotion strictly according to the rules established by Yandex and Google. This way you can achieve significant and sustainable results in search results.
Fundamental SEO begins before a website launches and continues throughout its life. It is not limited to one stage, but covers all actions that can affect the promotion of the site.
Search engines are controlled by trained neural networks. Yandex and Google developers also cannot explain exactly why this or that site ends up on the first page. However, they know on what principles these decisions are based. It’s just that, as is the case with other algorithms, the conclusions made by the neural network may not be obvious to humans.
These factors are the result of training a neural network, which, based on these parameters, makes a decision about which sites best meet user requests.
However, no one knows exactly why a neural network prefers one site over another. To figure it out, you need to examine sites that rank high and identify structural features that may influence search results. This could be something as simple as having a submenu that one site has but another doesn't.
If you can identify such structural patterns, you can borrow them for your site and significantly improve its ranking in search results.
Yandex and Google expect your website to demonstrate expertise in what you sell or offer. People search for information about your product or service using a variety of queries, not just commercial ones like “buy” or “order.” Before making a purchase, people usually want to know more about a product or service and use information queries.
According to search engine rules, if a site answers as many user questions as possible, then it is considered more expert than those who do not cover this topic in full. The site’s expertise means that it better understands its topic and can offer quality services.
That is why for each request in the semantic core a separate section or page should be created on your website. This not only helps improve SEO rankings, but also significantly increases organic traffic on the site, providing an increase of up to 900% per year!
Yandex and Google have been fighting unauthorized promotion methods such as black hat SEO for many years. Artificial intelligence and neural networks have today defeated these methods, and any attempt at manipulation leads to the rapid exclusion of the site from search results.
In the case of black hat SEO, such methods may only work in the short term, but they will lead to domain blocking and the site disappearing from search engines forever. This will create huge problems for businesses that rely on long-term operations.
Modern businesses must understand that promoting a website using promotions, buying links and other illegal methods is a guaranteed path to destroying the website. Neural networks of search engines constantly update algorithms, and any violation will be instantly detected. Today, in order to stay afloat and get sustainable results, you need to adhere to the rules of Yandex and Google.
You don't want to lose a site that you've put a lot of effort and money into, right? Then start with proper SEO from the very beginning and create marketing according to the rules!
If you have any questions or want to discuss the details of SEO promotion, write to our studio "SEO COMPUTER" at info@seo.computer.
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