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Setting up SEO and effective advertising for a website is not always an easy process, and it is not always possible to achieve the desired result the first time. Our client was faced with the fact that after a year of work and several different agencies, traffic to his site increased by only 10%. However, thanks to a properly built SEO strategy and careful work with content, we were able to significantly increase the number of leads. We'll talk about how we achieved these results below.
Hello, my name is Anatoly Politsyn, I am the technical director of an online marketing agency. We create websites and help companies attract customers through SEO, contextual advertising and targeting.
Our efforts were aimed at a company selling workwear and footwear. After unsuccessful attempts at promotion with other agencies, they turned to us with the task of significantly increasing sales and improving SEO for their multi-page website. As a result, we not only improved its position in search engines, but also increased the number of applications by 28 times.
At the time of the client’s request, the results of the previous SEO strategy were modest: traffic grew by only 10% over the year. The conversion rates, the number of applications and the cost of the application also did not suit the client - the cost of one application was 2,222 rubles with an average bill of 4,000 rubles.
The client’s main goal is to set up SEO, increase visibility in search results for key queries in their region, and make the site user-friendly to increase conversions.
The semantic core (SC) is a set of key phrases by which users search for a site. These keywords should be evenly distributed throughout the pages of the site to improve search engine visibility.
We drew up a promotion strategy: we studied the target audience, selected relevant keywords for the region and drew up a plan for internal page optimization. It was important not only to get into the top search engines, but also to attract a target audience that would be interested in our client’s products.
After the semantic core was ready, we began optimizing the site, including changing the structure of content and texts. We've added new, unique product descriptions and redesigned navigation elements to help users find the information they need faster. Thanks to this, when the client requests, users did not go to the main page, but directly to the product page, which significantly improved the usability of the site.
In addition, we analyzed user behavior on the site to understand which pages cause difficulties for visitors and which navigation elements need to be improved. Based on the data obtained, changes were made to improve the overall user experience.
After implementing an SEO strategy, the client experienced significant improvements. Traffic to the site increased by 1.6 times, and the cost of transition decreased from 23 to 14 rubles.
However, the main results were in the area of applications: the number of applications increased by 28.4 times, and the cost of one application decreased by 15.7 times. The number of queries in the top 10 increased by 18 times, and the number of queries in the top 30 increased by 83 times.
If your business is related to retail or wholesale sales, and you want to increase the number of sales through your website, contact us. We will be happy to discuss your challenges and offer the best solution to achieve your goals.
If you have questions or want to discuss possible cooperation, write to us at the SEO studio "SEO COMPUTER" at: info@seo.computer.
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