Fresh and relevant display of site content in the search in Yandex

For which sites is the setting is suitable
How to correctly configure the site display
Conditions for posting data from your site in the search in Yandex

Attention: this version of the instruction is outdated and no longer acts. The current version is placed at another address.

For which sites is the display of fresh materials in the search in Yandex is intended

Suitable for sites that regularly publish relevant and fresh materials on events. This can be both short -term events (for example, the results of the competition) and news of prolonged relevance (for example, scientific discoveries).

How to correctly configure the display of the site materials in the search in Yandex

In order for the site content to appear faster in the search results, it is necessary to transmit information about new publications using RSS-fid through a tool for webmasters. Following the recommendations increases the likelihood of displaying materials.

Access to the content of the site in the search in Yandex: Basic requirements

Content should be freely available - registration for reading is considered a limitation.
Each publication should have a unique URL leading to a separate page with full text.
The title and the beginning of the article should be visible without scrolling with resolutions of 1024 × 768 (PC) and 360 × 640 (mobile devices).
The site should be available quickly and stably, with the presence of a mobile version.
Content should be updated according to the declared frequency in the data on the site.

Recommendations for the quality of the site content for display in Yandex

Content must comply with the legislation, do not contain aggression, discrimination, calls for violence, etc.
The use of obscene vocabulary, even with the replacement of symbols, is unacceptable.
Publications should be informational, analytical or reviewed. Blogs, advertising, poems, humor, horoscopes and similar materials are excluded.
Updates should occur at least once a week.
Exporting texts should not contain advertising blocks.
Headings and texts should be reliable, without clickbeat and misleading.
Spelling and syntax should be unmistakable.
Be sure to have a page with weekends and contacts.
Machine translation is unacceptable.

Recommendations for the preparation of headlines for RSS taps of your site in Yandex

The literacy, neutrality and accuracy of the wording are required.
Errors, metaphors, stamps, jargon and emotional turns are excluded.
Clickbeite, false intrigue and distortion of facts are prohibited.

The structure and format of the RSS-fid of your site for transmission to Yandex

RSS should be in the RSS 2.0 format with the correct encoding (UTF-8, Windows-1251, etc.). The maximum size is up to 10 MB.

FID should be available on the HTTP or HTTPS protocol.

Key elements of the RSS-fid of your site for Yandex

RSS - The root element with the attribute Version = "2.0".
Channel - includes information about the source: title, link, description.
item - contains data from each publication: title, link, pubDate, yandex:full-text.

Additional parameters in the RSS-physical site for Yandex

author - The author of the article (not obligatory).
category - The heading of the material.
media:group -Related multimedia-content.
pdalink - Link to the mobile version of the article.
yandex:genre - The genre of material (Lenta, Message, Article, Interview).

Transfer of RSS-fids of your site to display in a search in Yandex

Place the RSS-fid in the root or other open section of the site (do not close from indexing).
Add the site to the webmasters tool and confirm the rights.
Go to the display section in the search and add a link to the feed.

Verification and status of RSS-fids of your site in Yandex

Checked - The check is undergoing.
There are mistakes - We need to make corrections.
Loaded - Accepted and ready to display.

Removing or stopping update of the RSS-fid site in Yandex

To stop the broadcast, you can turn off the RSS update in the webmaster panel or completely remove the feed. Old materials will remain, new ones will not be added.

Updating the site content after the answer to display in Yandex

Update RSS simultaneously with publications on the site.
Clean the cache of the pages when updating.
Update the text and headlines strictly relevant to the page.

The conditions for using the RSS-fid of your site in the search in Yandex

The owner of the site is responsible for the reliability and legality of the published information. In case of violations of the requirements - the right to use data may be limited.

If you need assistance in setting up RSS, drawing up a feed, improving content quality or any promotion issues-contact the SEO companion CEO by email info@seo.computer Or through WhatsApp +79202044461.

ID: 19