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Greetings everyone! Today we will talk about questions that often arise from clients ordering SEO services and from beginners in this field.
The first and most common question from clients: “I want my site to be in the top for a certain query, and I am not interested in other words. For example, there is a query 'buy a laptop', and I want to be in the top for this very query. I I’m ready to pay any money! Is it possible to do this?” Answer: No, this is impossible.
Why? The thing is that the site is promoted not according to a separate request, but as a whole. To get to the top for specific keywords, important indicators are the technical characteristics of the site, its external indicators, quality index and the attitude of search engines towards your site. It is important that search engines “love” your site and its content is of high quality.
In order for a website to be competitive, it is necessary to promote it entirely. This means that it is important to cover all the “semantics” of your market, that is, all the queries that are associated with your product or service.
Let's say you have a website dedicated to selling laptops. In this case, you should become the largest store selling laptops and create a convenient filter system so that users can easily find the model they need. Each filter needs to be “SEOed” for the corresponding request. For example, if people are searching for “buy a gaming laptop,” there should be a separate page optimized for that query. Likewise, if users are interested in “work laptops” or “gaming laptops,” then there should be separate pages for those queries as well.
All words related to the topic of laptops should be presented as fully as possible on your website. The more requests and the more developed the semantics, the more pages will be optimized, and, accordingly, the higher the likelihood that your site will reach the top.
It is also worth understanding that highly competitive queries, such as “buy a laptop,” are difficult to promote to the top without first promoting less competitive queries. In order to get to the top for a highly competitive query, you must first take positions for queries such as “buy a gaming laptop” or “buy a powerful laptop in Moscow.”
An equally important point: the site is promoted by entire clusters of requests, and not by individual keywords. If you want to promote a page for the query “buy a laptop,” then it’s better to start by promoting queries related to this cluster. These could be phrases such as “buy a laptop cheaply in Moscow”, “laptop store”, “buy a laptop with delivery”. It is important to understand that it is always a whole cluster of queries that is promoted, and not one specific word or phrase.
This article was prepared by an SEO specialist. If you have questions or need advice, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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