First you work for SEO optimization, and then vice versa

We have repeatedly emphasized that SEO promotion is not an instant process that brings results immediately. This is a strategy focused on long-term effect. Our case of promoting an online store specializing in the sale of wallpaper, frescoes and panels confirms this approach. Let's look at all the steps in more detail.

INPUT DATA

The client contacted us with a request for SEO optimization of his website. Initially, the site did not undergo the necessary optimization procedures. After the first audit in March of this year, we proposed the following steps:

  • correct technical errors;
  • create meta tags;
  • add keywords to site pages;
  • create unique content;
  • carry out additional SEO optimization;
  • update the website design;
  • focus on article promotion.

The redesign was proposed and implemented three months after work began. In June, the site received an updated appearance, and the main task was to attract additional traffic both in the regions and throughout Russia.

Small spoiler: the client received and continues to receive the required amount of traffic and conversions.

RESULT

Based on the results of the annual work, the client received:

  • comprehensive SEO optimization;
  • design update;
  • weekly optimization of meta tags;
  • filling pages with key queries;
  • unique content for articles.

Now let's move on to specific numbers.

  • Traffic increased by 202%;
  • 9118 items were added to cart;
  • 1229 macro conversions per year;
  • 436 queries improved their search positions;
  • 226 queries improved their positions in Google.

If you have questions about SEO optimization, write to the SEO studio "SEO COMPUTER" at info@seo.computer.

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