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Transferring a domain to another site has its own characteristics that are worth remembering. How to safely transfer a domain, what happens to traffic and other important aspects - read in answers to customer questions.
Hello! I have a question about SEO. I have a website that I rent out. The person who rented it doesn't want to use my site, but wants to take the domain. The domain has existed for a long time, attached to the site for the last few years. The site had an SEO specialist work on it and the site converts quite well without ads.
1) Why is it dangerous to transfer a domain to another site? (excluding the case of domain theft)
2) If the lease ends in a year and the domain returns to my site, will the progress be saved? Or will everything have to start all over again?
Good afternoon.
1) Why is it dangerous to transfer a domain to another site? (excluding theft)
Transferring a domain can be risky for several reasons:
1. Transfer of full ownership of the domain to another person.
If you transfer ownership of a domain completely, it will be impossible to return them. Therefore, this step should only be taken if absolutely necessary, and we do not recommend transferring the entire domain.
2. You can delegate DNS to the tenant's hosting by specifying the required IP addresses in the domain settings.
In this case, you will remain the owner of the domain, but your tenant will be able to use it. You'll have to pay for hosting and a domain to keep your site files, or you can choose not to host and back up your files and database for possible recovery.
3. It is possible to place the site files on your hosting, leaving the old site in the archive folder.
Typically sites are located in the public_ folder. You can rename this folder to sitename_public_ and create a new empty public_.
Then:
In this case, changing the DNS for the tenant's hosting is not required.
However, points 2 and 3 have their own nuances.
2) If the lease ends in a year and the domain returns to my site, will the progress be saved? Or will everything start from scratch?
The answer is not so clear. Progress may or may not be maintained, depending on a number of factors. Everything will depend on what changes happen to the tenant’s website.
Since the tenant is about to launch a new site, there will likely be changes to the site's structure (for example, changing URLs), which could result in a loss of traffic, even if 301 redirects are configured. This may affect SEO optimization, which will also lead to losses in traffic and conversion. In some cases, it will be difficult to restore traffic.
For additional advice on SEO, you can contact the SEO studio by writing to info@seo.computer.
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