Enriched google search results for your site

In addition to standard rich results, Google Search supports more interactive and improved search results, which are called enriched results. The enriched search results often include more immersed experience or other advanced functions of interaction. For example, here is an example of an enriched vacancies result that may appear if the user searches for “vacancies in the USA” in Google:

The enriched results allow the user to look for the different properties of structured data. For example, a user can look for chicken soup recipes with a calorie content of less than 200 calories or recipes, which takes less than 1 hour to prepare.

How to implement enriched Google search results for your site

The enriched results are a subset of rich results, implemented using structured data. Some types of rich results are available only as enriched (for example, recipes, vacancies and events), and other types can be expanded by adding several properties. Documentation for each type of rich results explains how and whether it is possible to expand the basic result to enriched.

Technical information and gallery of examples are available here.

The enriched results are controlled by the Google Search ranking algorithm. In addition to adding correct structured data to the pages of your site, you must comply with the following quality rules so that Google can correctly index and rank the pages of your site.

• The quality manual of structured data
• Fundamentals of the search
• Quality rules for enriched search results in Google

Note about duplicated content of structured data: structured data are usually duplicated on many pages inside the site, and this is quite normal. For example, you can place several announcements of vacancies for the same position in various places. These ads will have the same description values, but different values for location. The algorithm of enriched search takes into account this, and such objects are not considered duplicated.

Types of enriched results for your Google site

The following types of search support the enriched search:

• Vacancies
• Recipes
• Events

Quality rules for enriched search results for your site in Google

In order for your site to be Eligible (suitable) for enriched search results, you must observe the following anti-spam policies. If the enriched search algorithm decides that most of the site does not comply with the established quality standards, the entire site can be excluded from the enriched search results.

• Mandatory properties: each type of enriched result determines a set of mandatory properties. Elements that do not have these mandatory properties cannot be displayed in enriched results.
• Complete: the more additional (recommended) properties you provide, the better the element for users of your site. For example, for vacancies, users prefer ads with obvious salaries, and this is also taken into account when ranking in enriched search. If your recipes have real user reviews and genuine stellar ratings, it is also appreciated by users of your site and affects the enriched search. Completeness is one of the most important ranking signals for enriched results.
• Realousness: your data markings should be relevant for the enriched search in which you are participating. Here are a few examples of irrelevant data:
  • A sports site that broadcasts games live, but marks them as local events.
  • Woodworking site, which marks instructions as recipes.
• Sheet pages: enriched results are available only for sheet pages, and not for the pages of the discs. The sheet page is a page that describes the detailed properties of the object. The page page is a page of a category that refers to several sheet pages. Examples of the pages of the finds:
  • A page that describes the “10 best turkey preparation ideas” with links to each recipe.
  • A page that lists all vacancies in Mountain View, Ca, with links to separate vacancies.
• Content policies: Each type of enriched search has additional specific policies for each type of data, as described in the documentation. Documents or sites that violate these content policies can receive less advantageous positions in the search results or not meet the requirements for using this function.

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