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A sharp or gradual decrease in organic traffic can be caused by a number of factors. To understand what exactly influenced the position of your site in the results of the search in Google, you should study performance reports, as well as external sources that reflect the trends.
The search engine is constantly improving the ranking algorithms. This can both increase and reduce the visibility of individual pages of your site. Updates can be global or partial, affecting narrow topics. It is worth regularly checked performance reports to track possible changes.
A small fall, for example, from a position of 2 to 4, may not be accompanied by a fall in shows, but it will be noticeable as a decrease in clicks. Such fluctuations are possible for no obvious reason and do not require urgent adjustments, especially if the rest of the metrics are stable.
The fall from the first search page for the third and further is an occasion for a comprehensive assessment of the quality of content and the structure of the site. A SEO-air should be carried out, possible technical and substantial errors and observe the effect within a few weeks.
Indexing errors, the inaccessibility of the server, problems with the Robots.txt file, status 404 and other technical malfunctions can interfere with the normal indexation of pages. Analysis of scanning and indexing reports will help identify the scale of the problem.
If the system finds malicious code, phishing or other threats on the site, users will receive warnings before visiting. This will inevitably reduce organic traffic. It is necessary to check the “Security Problems” section in the control panel and quickly eliminate threats.
For violations of the search policy, it is possible to use automatic and manual sanctions. In this case, the pages of the site can be excluded from the issuance or lowered in the results. Check the report on manual sanctions and make sure that all the content requirements are observed.
Some topics are subject to seasonal fluctuations, others - a change in user preferences. Use the performance reports and trend analysis services to understand whether the drop in traffic is related to external factors.
Migration of the site to a new domain, changing the URL structure can lead to temporary losses of positions. If the traffic is not restored after moving, check the correctness of the redirects and exclude technical errors.
The main schedule of the report in the management panel is the key to understanding the scale and causes of changes. A comparison of clicks and shows will help determine what exactly affected the decrease - position or CTR.
Using a temporary interval of 16 months allows you to identify seasonal patterns. This approach helps to distinguish short -term fluctuations from sustainable trends.
Compare the current 3 months with the previous ones to find patterns. Changes can concern individual pages, countries, devices, types of content - consider this in filters.
Separation of data by type of search will help determine exactly where the fall occurred: in standard search, by images or in the news. This is important for sites with multimedia content.
Although the absolute position is not a key indicator, its sharp and stable fall requires attention. Changes in the position indicate possible problems with the quality and usefulness of content.
Analyze the page table to find out if the entire structure of the site is affected or only individual URLs. If necessary, use the URL testing tool and indexing reports.
The use of analytical trend tools helps distinguish between local reasons for reducing traffic from global changes in user interests. This will adapt the promotion strategy and update content on the site.
To get professional assistance in restoring and increasing the traffic of your site in the search in Google, you can contact the SEO company CEO For any questions:
Email: info@seo.computer
WhatsApp: +79202044461
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