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This document contains unique and relevant information about setting up the display of educational online courses and your site lessons in the search engine. If you represent a platform offering distance learning, it is important to ensure the correct integration so that your suggestions correctly appear in the search answers.
Information is intended for owners of sites offering online education, courses, trainings and other training formats available in remote mode. These may be advanced training, retraining, school and university programs, as well as specialized training in the field of IT, marketing and other areas.
An expanded block with a selection of courses, information about the source resource and additional information appears in the search results, including the duration, format, the availability of free modules, certificates, etc. This allows users to compare sentences and move to the most suitable rate.
In order for offers from the site to be displayed in the search answers, it is necessary to provide a special feed in YML format. This is the XML -compatible format designed to transmit information about courses where data on the site, categories, courses and offers themselves are indicated.
FID must contain a complete description of each course with mandatory categorization, unique links, program structure and training parameters. All data undergoes automatic verification and can be additionally analyzed by the algorithms of the search robot.
The feed file should include the mandatory elements of the description of the site itself (name, URL, logo, email) and detailed characteristics of each course. Among the mandatory parameters: category identifier, unique URL course, cost (if any), duration, program, training format and additional properties.
It is important to indicate accurate information for the correct display: the start date, the presence of discounts, the format of interaction (mentor, teacher, independent training), the presence of video tutorials, text materials, webinars, homework and other elements.
Each course needs to be assigned a category from a single rubricator. Categories can be both wide (for example, “programming”) and narrow (for example, “iOS development”, “python”, “web development”). An indication of the exact category increases the chances of relevant display in the issuance.
It is allowed to indicate an additional category if the course affects several topics. For example, a web development course and UI/UX can be attributed immediately to two categories.
The new version of the format includes expanded parameters for the exact classification and display of sentences: fields for learning format, methods of presenting material, the availability of certificates and communities, links to the internal content of the course, etc.
Outdated elements are removed (for example, flexible dates, tests, trial period), which are not used in ranking. The values for some parameters, such as the result of training, the type of course and the level of complexity, are also updated.
The transfer is carried out through the search interface: you need to add the site, confirm the rights and download the link to the YML file. Be sure to choose the category "Education" and indicate the region of action. After loading the feed, the automatic check and manual moderation undergoes.
If there are errors, they will be displayed in your personal account, where you can familiarize yourself with the description, eliminate and re -download the file. It is also recommended to use analysts tools to increase conversion and relevance of results.
The owner of the site is responsible for the reliability and relevance of data. Violation of conditions can lead to the exclusion of information from the search. FID must comply with the requirements on the subject and structure.
The ranking of sentences depends on the general algorithms of relevance and the interaction of users with the search results. To increase the effectiveness of display and personalization, it is recommended to install analytics and track user behavior.
If you have questions about the creation, design or promotion of a feed with courses, you can contact the SEO companion CEO by email info@seo.computer Or through WhatsApp +79202044461.
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