Educational online courses and lessons for your site in Yandex

Supported types of sites for displaying courses in Yandex

Information refers to online resources offering educational courses, classes and curricula on the Internet. It is important that training is really held online, and not just advertised.

What is displayed in search of Yandex on your site with courses

In the issuance, an extended block with educational sentences appears: a list of courses, a brief description, information about the conditions of passage. This allows the user to compare the offers and switch to the most interested course on your site.

How to integrate online courses with search results in Yandex

To include your educational programs in extended search results, you need to prepare and send a special feed in YML format. This is a structured XML document containing complete information about courses, categories and sets. FID will help the search engine correctly display data on the search pages.

Data from the feed can be used both directly and based on the analysis produced by the search robot.

Basic FIDE elements for your site in Yandex

FID must include information about the platform and the courses themselves. Each course must be associated with a category from a general rubricator. You can also group courses in arbitrary sets.

Example of the FIDE structure:

NAME* - name of the course or site (up to 30 characters)
url* - Unique address of the proposal page
Categoryid* - identifier of the main category of the course
Set -ids - List of set identifiers
Description* - Detailed description of the course
Param Name = "Duration"* - duration of training in given units (day, hour, month, etc.)
Param Name = "Plan"* - List of stages of passing the course with a description
Param Name = "Learning Format" - Format: independently, with a mentor, in a group, etc.
Param Name = "The result of training" - Certificate, diploma or certificate
Param Name = "Difficulty" - beginner or experienced user

Online Categories Categories for Search in Yandex

In order for users to find a specific course, it is important to indicate the exact category from the rubricator. For example, it is better to choose a “web development” instead of the general category of “programming”.

Examples of categories:

Programming
Web development
Python
Android
Java

How to download and check the feed of courses on your site in Yandex

First you need to log in to Yandex.VEBMASTER, confirm the rights to the site and go to the section "Services and offers in the search". Next, select the “Education” category and indicate the URL to the YML file with courses.

After loading, the feed will be checked for errors, and quality control will also be modified. In case of errors, you will receive a notification with the recommendations for correction.

The conditions for using educational courses on your site in Yandex

Responsibility for the reliability and relevance of the data presented is the site. In case of violations of the conditions, Yandex has the right to exclude proposals from the extended extradition. Positions in the search are determined by the ranking system and user behavior. To increase efficiency, it is recommended to connect Yandex.Metrica to your site.

For all questions, you can contact the SEO companion CEO through email: info@seo.computer or WhatsApp: +79202044461

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