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This document describes how educational online courses and lessons posted on your site can be presented in the results of the Yandex search. In order for your courses to be displayed with useful information, you need to correctly configure the markings.
These data can be useful for sites offering online courses and other educational services. Such sites should offer online learning and provide information that will be useful to users when searching for educational services.
In the results of the Yandex search, a selection of courses with information about the cost of training appears, as well as with a description of the source site itself. Users can compare various courses, evaluate them at the cost and move on to the rate that is most interesting to them.
In order for your courses to fall into the results of the Yandex search, you need to prepare a feed in the YML format. This feed will contain data on courses collected in sets and categories. FID is an important tool for Yandex, as it helps to correctly classify and display educational sentences.
FID must contain detailed information about courses and educational sites. For each course, you should specify the corresponding category in a single rating of courses, as well as links to the pages where training takes place.
FID must contain mandatory elements that allow Yandek to properly process and display information. Here are some of them:
Your site is responsible for the correctness of the transferred data and for compliance with the subject courses. In case of violation of the conditions, Yandex may not use the site data in the search results.
The position of the course in the search results is determined by the principles of ranking, where higher positions are occupied by the pages most relevant to the user's request. The order of cards in the response depends on the interaction of users with the proposals, which is aimed at maximizing the conversion.
To increase the personalization of the search results and improve the quality of ranking of offers on your site, it is recommended to use Yandex Metric. This will help Yandex take into account data on the interaction of users with courses and increase the conversion.
If you have questions about connecting a feed or setting up educational courses for your site in Yandex, you can seek advice.
To obtain additional information on setting up educational courses on your site, you can contact the SEO.computer SEO companion by email: info@seo.computer or through WhatsApp: +79202044461.
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