Educational online courses and lessons for the site in Yandex

For which sites
What is added to the search results
How to configure
Conditions

Для каких сайтов образовательных курсов вашего сайта в Яндекс

Suitable for sites that provide online training: courses, trainings, webinars and other distance educational programs offered on the Internet through the platform of your site. The connection allows you to improve visibility in the search results in Yandex.

What is added to the results of the site search with courses in Yandex

The search results displays a card with a selection of offers of online courses of your site, indicating their format, brief information, the platform and the transition method. Users can compare options and switch to the site to sign up or find out the details.

An example of display can change over time and depends on the design suitable for the Yandex interface.

How to configure the display of site courses in the search results in Yandex

In order for the proposals to be displayed in the search results, it is necessary to transmit information about courses from your site in a special data format - YML (based on XML). This file fid should contain a full description of the platform, courses and structured elements with the desired parameters.

Key elements in FIDE:

Name and URL platform
Contact mail and logo
List of categories and courses
Descriptions of the courses themselves with a full list of parameters

FID can also be automatically processed by the system if there is open and affordable information on your site.

Restrictions and requirements for site FID in Yandex

The feed file should be optimized: let's say a certain size, number of sentences and images. Each sentence (course) should be unique, with a unique URL and a correctly specified category from a common column.

Not allowed:

Duplication of the same courses in different fides
Transfer of the same URL between FIDs
Incorrect indication of the structure of the courses

The division of the feed into parts is allowed when exceeding permissible limits.

The main elements of the site of the site with educational courses in Yandex

The file should include the mandatory sections:

Shop - Data on the site: short name, logo, site address, email
Currencies - The currency used
Categories - Categories of courses
Offers - Description of each course, including training plan, format, link to content, duration, methods, complexity and expected result

Each course should be associated with a category. You can also specify additional categories if the course covers several directions. This will increase the relevance of the search in Yandex.

Format and structure of description of the site courses in Yandex

The description of each sentence should indicate the following key parameters:

Name (unique)
Link to the course page
Link to the internal training platform
Category and additional category
Duration of training with units of measurement
Format (independently, with a mentor, in a group, etc.)
Learning methods (video tutorials, homework, community, etc.)
Result (certificate, diploma, certificate)
The presence of installments, subscriptions, discounts
Course plan - at least 3 stages with a description, duration and order

The more fully and more accurately the structure is transmitted, the higher the probability of a successful display of your site in the search results for Yandex.

How to transfer feed from the site course for Yandex

The transfer of a feed is possible in two ways:

Through the interface of the web tools Yandex
Through the API of the corresponding service

To download the feed, you need to confirm the rights to the site, select the "Education" business category, specify the region and provide a link to the YML file. If authorization is required for access, you can specify the login and password in the URL.

After loading, the system will check the file for errors. If there are problems, you need to make corrections and re -load the feed.

The conditions for using the site data in the search results Yandex

All responsibility for the reliability, relevance and subject of content lies on the owner of the site. Violation of requirements can lead to the exclusion of proposals from the display in the search for Yandex.

The procedure for displaying cards in the search depends on the relevance, quality of content and behavioral factors. To improve the position, it is recommended to connect an analytical system for accounting for user actions on the site.

For any issues related to the addition of online courses of your site to search results, you can contact the SEO company CEO By email: info@seo.computer Or in WhatsApp: +79202044461.

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