Doctors of your site in Yandex

For which sites are the posting cards of the doctors of your site in Yandex

This format is suitable for resources that publish information about medical specialists and their services they provide on the pages of their site. Doctors are created for clinics, private practices, medical portals and aggregators, which collects information about available techniques, qualifications of specialists and recording methods.

What displays the block of doctors of your site in Yandex

The results of the issuance form a block of cards in which key information about each specialist is collected:

• Surname, name, patronymic of the doctor;
• The main areas of work and a list of medical specialties;
• Practice experience and professional rating;
• The average assessment of patient reviews and their number;
• Reception schedule - affordable days and hours;
• Link to the recording page on your site.

Such a presentation allows the user to quickly compare specialists in important parameters and move on to the design of the record without unnecessary transitions.

How to configure the integration of doctors of your site in Yandex

To get in response with cards, it is necessary to prepare and upload a structured feed in Yandex webmaster in YML format. It describes it:

• Shop - Information about your service: name, logo, url;
• Sets - a list of medical specialties with unique identifiers;
• Offers - individual offers of the services of each doctor, united by group_id And tied to clinics.

In each <offer> indicated:

• name - name of the doctor (without unnecessary scientists of the degrees and titles);
• url - link to the page of a specialist;
• categoryId - Identifier of the category "doctor";
• param name="Годы опыта" - experience in full years;
• param name="Город" - city of reception;
• param name="Возможность записи" - True/false;
• param name="Онлайн-расписание" - True/false;
• picture - URL photos of a doctor (at least 210 × 210 pixels).

You can also specify additional parameters through param - For example, “admission to the policy”, “home call”, “telemedicine”, as well as information about education, certificates and places of work.

After the preparation of the feed:

1. Autominate to Yandex webmasters and confirm the rights to your site.
2. Go to the section "Services and offers in the search → Fids and errors."
3. Click “Download FID”, select the “Doctors” category and indicate the region of the show.
4. Indicate the link to the YML file and click “Ready”.
5. Follow the verification status and eliminate the comments by mistakes.

Conditions for your site participation in doctors in Yandex

Responsibility for the correctness and legality of the transmitted data lies with the owner of the resource. It is forbidden to transfer personal data without consent, as well as disseminate inaccurate or misleading information.

Yandex reserves the right not to display the site data in case of inconsistency with the requirements or in violation of the conditions. To improve the quality and relevance of answers, it is recommended to integrate Yandex metric on the pages of the records to analyze conversions and improve user experience.

For issues of setting up and optimizing the integration of doctors of your site in Yandex, you can contact the SEO company CEO:

• Email: info@seo.computer
• WhatsApp: +79202044461

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