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This is an updated version of the document that is relevant for configuring feeds to your site. You can learn more about setting up the doctors for Yandex on the official support of Yandex.
Doctors are suitable for sites containing information about doctors and medical services. This can be a portal about doctors, medical institutions or services by appointment to specialists.
After proper tuning cards for your site in Yandex, the search results may include detailed information about doctors. Each card will contain basic information, such as the cost of reception, work experience, the number of reviews from patients and much more. This approach helps the user choose a suitable specialist, comparing various options for key parameters.
In order for the information about the doctors to get into the issuance of Yandex, it is necessary to prepare and upload a special feed in YML format. This feed will contain detailed information about doctors and services that they offer.
FID is a file in which you transmit information about medical services. Each sentence (Offer) should contain accurate data about doctors and their specialization. For convenience, the data can be combined into groups and categories.
Example:
Терапевт
https://yourwebsite.com/terapevt
Иванов Иван Иванович
0
RUB
https://yourwebsite.com/ivanov
1
Терапевт с опытом работы 10 лет
terapevt
Before loading the feed, make sure that all data correspond to relevant information, and also receive the consent of the doctors to use their data. Each sentence must have unique URL addresses, as well as the correct parameters, such as the price, work experience and specialization of a doctor.
Note: If you need to download more than 30,000 offers, divide the feed into several files to avoid exceeding the limit.
The site is responsible for the reliability and relevance of data. Yandex can reject the feed if it violates the rules for posting information. Doctors should be correct and consistent with user needs.
To transfer FID to Yandex, you need to log in to Yandex.VEBMASTER and add the site to the system. After that, you can upload the feed by indicating the link to the file with offers. Yandex will check the feed for errors, and if everything is correct, it will be accepted for processing.
Yandex will take into account the quality of data, as well as their relevance for users in order to display doctors in search results, focusing on the most relevant and useful parameters for search.
To successfully configure the cards of doctors on your site in Yandex, it is necessary to follow the FIDD loading rules and ensure its compliance with the requirements of Yandex. In the case of problems or questions about setting, you can contact the SEO of "SEO.computer" through email: info@seo.computer or WhatsApp: +79202044461.
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